COMING SOON- Social Media Advertising Online Course

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About Course

Unlock the power of social media to grow your business with Social Media Advertising by Nina Andrews – Lashes On Point Academy. This comprehensive online course is designed for entrepreneurs, salon owners, creatives, and small business professionals who want to build a strong online presence, attract their ideal clients, and convert followers into loyal customers.

Drawing on real strategies used to grow Lashes On Point from a local Melbourne salon into a multi-award-winning beauty brand with a thriving online academy, this course gives you step-by-step guidance to confidently market your business in today’s digital world.

You’ll learn how to:

  • Build a business model that supports online growth

  • Identify and attract your ideal client

  • Leverage Facebook, Instagram, TikTok, and Google effectively (including Reels vs. Stories vs. Posts, hashtags, ads, and more)

  • Use SEO, blogs, and keywords to boost Google visibility

  • Create sales funnels and landing pages that actually convert

  • Repurpose content across multiple platforms to save time and expand reach

  • Track your results, optimise ads, and build long-term growth strategies

  • 24months access to course 

With a mix of expert training, proven frameworks, and real-world case studies from the beauty industry, you’ll walk away with a personalised action plan and the confidence to turn your social media into a powerful marketing machine.

Whether you’re just starting out or looking to scale, this course will give you the tools to advertise smarter, stand out online, and grow your business with impact.

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What Will You Learn?

  • By the end of this course, you’ll have the knowledge and tools to confidently market your business online and turn social media into a powerful growth engine. You will learn how to: Build a clear business model that supports long-term online growth. Identify your ideal client and tailor your marketing to attract them. Master each social platform – Facebook, Instagram, TikTok, and Google – and understand how to use posts, reels, stories, ads, and groups effectively. Optimise your website for SEO, using keywords, tags, and blogs to increase visibility on Google. Create sales funnels across multiple platforms to move potential clients from awareness to action. Design high-converting landing pages that turn interest into bookings or sales. Repurpose content efficiently, saving time while expanding reach. Track results and measure ROI with analytics so you know exactly what’s working. Leverage real-world strategies from Lashes On Point – from launching new services like LED lashes to scaling an online academy – and apply them to your own business.
  • This course gives you not just the theory but the practical, proven methods to grow your visibility, attract the right audience, and increase sales through social media advertising.

Course Content

Module 1: Introduction & Course Roadmap
Welcome message & why social media advertising matters in 2025 Importance of consistency and strategy vs. “posting randomly” Course overview: what’s covered, what you’ll walk away with Case study: how Lashes On Point went from local salon to multi-award-winning brand with strong online presence

  • Lesson 1: Welcome & Why Social Media Advertising Matters
  • Lesson 2: The Digital Opportunity for Small Business
  • Lesson 3: Course Roadmap Overview
  • Lesson 4: Success Mindset for Marketing
    00:00
  • Lesson 5: How to Use This Course Effectively

Module 2: Building a Business Model for Online Success
Core pillars: Service/Product, Target Audience, Value Proposition, Revenue Stream How your business model ties directly into marketing decisions Worksheet: Define your own business model Example: Lashes On Point business model (services, in-salon + online courses, retail kits, Academy)

Module 3: Identifying Your Ideal Client
The psychology of your dream customer Creating an “Ideal Client Avatar” (age, gender, lifestyle, pain points, desires) Matching platforms to your clients (Instagram for beauty, LinkedIn for B2B, TikTok for Gen Z, etc.) Example: Ideal client breakdown for Lashes On Point (women 21–56, aesthetics-conscious, convenience-driven, education-focused for Academy arm)

Module 4: Facebook Marketing
Setting up a strong Facebook Business Page Using Facebook Groups vs. Pages Ads Manager basics: audiences, budget, testing Organic posts vs. boosted ads Leveraging reviews for credibility (case: Lashes On Point 5-star reviews) Example post: Nillumbik Electrical cross-promotion with salon

Module 5: Instagram Marketing
Anatomy of Instagram: Posts – evergreen portfolio (before/after lashes) Stories – daily touchpoints, behind-the-scenes Reels – discoverability, viral reach Guides – repurposing blogs/tips Hashtags & location tags for visibility How to batch content & use insights Example: Lashes On Point reels on LED lashes vs. posts on brow transformations

Module 6: TikTok for Business
Why TikTok is different (short attention span, trends, sound-led) Content pillars: education, entertainment, storytelling Trend-hopping while staying brand aligned Example: Turning a lash lift video into an educational mini-clip Cross-posting TikToks to Instagram Reels for efficiency

Module 7: Google & SEO
Google Business Profile (why GMB updates drive local SEO) Website SEO basics: Key phrases (e.g., “LED eyelash extensions Melbourne”) Tags & categories Blogs for visibility – FAQs, tutorials, case studies Example blog topics: “What are LED lash extensions?” “Lash Lift vs. Extensions” Tracking search visibility with AIOSEO

Module 8: Sales Funnels Across Platforms
What a funnel is (awareness → interest → decision → booking/purchase) Funnel touchpoints per platform: Instagram: Reel (awareness) → DM → booking link Google: Blog (awareness) → Academy link → checkout Building trust: reviews, testimonials, social proof Example funnel: Student discovers LED Lash Course via Instagram Reel → lands on course page → enrols

Module 9: Landing Pages that Convert
Key elements: headline, offer, social proof, CTA (call to action) Why landing pages outperform generic website links How to build with WordPress/WooCommerce (your live example) Case Study: LED Lash Masterclass landing page

Module 10: Paid Advertising Essentials
When to start running ads (not too soon!) Budgeting: test ads vs. scaling winners Audience targeting: cold vs. warm vs. lookalikes Examples: Lashes On Point LED Lash Course Meta ad campaign Salon service ad with before/after brows

Module 11: Repurposing & Content Efficiency
How to take 1 piece of content and adapt it 10 ways: Blog → Reel → Email → Story → GMB post Tools: Canva, scheduling apps Example: Lash lift blog → IG Reel → GMB “What’s New” post

Module 12: Analytics & Growth Tracking
Key metrics to watch (reach, engagement, clicks, conversions) How to track ROI of ads & organic posting Adjusting strategies month-to-month Example: Tracking lash course sign-ups vs. ad spend

Module 14: Wrap-Up & Action Plan
Congratulations 🎉 — you’ve reached the end of the Social Media Advertising Course!

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