# Lashes On Point

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Because Your Eyes Deserve the Best

## Sitemaps

- [XML Sitemap](https://lashesonpoint.com.au/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://lashesonpoint.com.au/blog/): Stay inspired with expert lash tips, beauty advice, and salon updates from Lashes On Point—your go-to source for all things lashes, brows & glow.
- [Brow Lamination Mill Park | Benefits, Aftercare & Expert Guide](https://lashesonpoint.com.au/brow-lamination-mill-park-2/): Discover everything you need to know about brow lamination in Mill Park, including benefits, aftercare, results, FAQs and whether it's right for your brows.
- [Brown Eyelash Extensions | Natural Lashes in Mill Park](https://lashesonpoint.com.au/browneyelashextensions/): Discover why brown eyelash extensions create the ultimate natural look. Four custom shades available at our Mill Park salon using advanced LED lash technology.
- [How The Clean Girl Aesthetic Changed the Lash Industry | Natural Lash Trends 2026](https://lashesonpoint.com.au/clean-girl-aesthetic-natural-lash-extensions/): The clean girl aesthetic has changed eyelash extensions forever. Discover why natural lash extensions, wispy styling, Korean lash lifts and LED lashes are replacing dense volume sets in Melbourne.
- [Korean Lash Lifts, LED Lash Extensions & Russian Volume Styling | Lash Innovations 2026](https://lashesonpoint.com.au/lash-innovations-korean-lash-lifts-led-eyelash-extensions/): Discover the latest lash innovations at Lashes On Point including Korean lash lifts, LED eyelash extensions, and handcrafted Russian Volume styling. Learn how advanced lash technology improves retention, comfort, lash health, and personalised lash design.
- [Lashes On Point Named 2026 Whittlesea Business Awards Finalist for Customer Service](https://lashesonpoint.com.au/whittlesea-business-awards-finalist-customer-service-lashes-on-point/): We’re proud to be finalists in the 2026 Whittlesea Business Awards for Customer Service. Discover how Lashes On Point delivers premium lash extensions, LED technology & a luxury client experience.
- [Everything You Need to Know About Eyelash Extensions (Cost, Styles, Safety & Aftercare)](https://lashesonpoint.com.au/eyelash-extensions-beginner-guide/): Thinking about eyelash extensions? Learn the cost, styles, safety, aftercare and how long lash extensions last in this complete beginner guide.
- [FAQ about LED Eyelash Extensions](https://lashesonpoint.com.au/faq-about-led-eyelash-extensions/): Curious about LED eyelash extensions? Get answers to the most common questions about this cutting-edge lash technology from the experts at Lashes On Point.
- [Lash Lift 101: What It Is & What to Expect](https://lashesonpoint.com.au/lash-lift-101-what-to-expect/): What is a lash lift and how does it work? Discover how long it lasts, what happens at your appointment and whether it’s right for you.
- [Are LED Lash Extensions Safe? The Benefits, Safety, and Why Clients Are Making the Switch](https://lashesonpoint.com.au/are-led-lash-extensions-safe/): Wondering if LED lash extensions are safe? Discover the benefits of LED lashes, how they differ from UV, and why our clients are making the switch at Lashes On Point.
- [Korean Lash Lift Melbourne | Lashes On Point Mill Park](https://lashesonpoint.com.au/korean-lash-lift/): Discover the Korean Lash Lift at Lashes On Point, Mill Park — the newest innovation in lash lifting. Gentle, long-lasting, and tailored to your eye shape for a soft, glossy lift.
- [LED Lash Extensions Melbourne: One Year On — A Lash Artist’s Honest Review](https://lashesonpoint.com.au/led-lash-extensions-melbourne/): LED lash extensions Melbourne explained by a 16-year lash artist. Learn how light-cured adhesive improves retention, durability and wear for real clients.
- [How to Become a Lash Artist in Australia | Training & Courses Guide](https://lashesonpoint.com.au/how-to-become-a-lash-artist-australia/): Learn how to become a lash artist in Australia, what training you need for eyelash extensions and lash lifts, and how online lash courses can help you start a flexible beauty career.
- [Lashes On Point 2025 Wrap-Up | LED Lashes & Salon Upgrades](https://lashesonpoint.com.au/lashes-on-point-2025-wrap-up/): Discover what’s new at Lashes On Point in 2025 — LED lash extensions, Korean Lash Lifts, salon upgrades, easier booking and SMS reminders.
- [Loving What I Do: Why Becoming a Lash Artist Has Been the Best Career Choice I Ever Made](https://lashesonpoint.com.au/becoming-a-lash-artist-my-journey/): Discover why becoming a lash artist changed my life — from home studio to award-winning salon — and how you can start your own lash career online.
- [Standard Lash Lift vs Korean Lash Lift — Which Lash Treatment Is Right for You?](https://lashesonpoint.com.au/standard-vs-korean-lash-lift/): Discover the difference between a standard lash lift & tint and the new Korean Lash Lift. Expert advice from Nina Andrews at Lashes On Point, Mill Park.
- [Pain-Free Lashes: Does Eyelash Extension Application Hurt & Why Some Fall Out](https://lashesonpoint.com.au/pain-free-lashes-does-application-hurt-and-why-some-fall-out/): Pain-free lashes are the standard! Nina Andrews, owner of Lashes On Point, explains why lash extensions should never hurt, what causes shedding, and how to make them last longer.
- [Lash Extension Removal Melbourne | Why DIY Lash Removal Is Risky – Lashes On Point](https://lashesonpoint.com.au/lash-extension-removal-melbourne/): Learn why DIY lash extension removal can damage natural lashes. Nina at Lashes On Point explains safe professional removal in Melbourne and why it’s the best choice.
- [What Are Eyelash Extensions Made Of? | Lashes On Point Mill Park](https://lashesonpoint.com.au/what-are-eyelash-extensions-made-of/): Discover what eyelash extensions are really made of. At Lashes On Point Mill Park, we use premium PBT synthetic fibers—vegan, cruelty-free, and long-lasting—for flawless lash sets.
- [Lashes On Point Online Academy | Lash Masterclasses Australia](https://lashesonpoint.com.au/online-lash-courses-australia/): Join the Lashes On Point Online Academy. Learn LED lashes, Russian Volume, and Lash Lift & Tint in our award-winning online masterclasses for lash techs.
- [Top 5 Lash Extension Styles for Different Eye Shapes | Lashes On Point Mill Park](https://lashesonpoint.com.au/lash-extension-styles-for-different-eye-shapes/): Explore the best lash extension styles for your eye shape. Custom Russian Volume & LED lashes available at Lashes On Point Mill Park.
- [Understanding the Lash Growth Cycle (and Why Refill Appointments Matter)](https://lashesonpoint.com.au/lash-growth-cycle-and-why-refills-matter/): Learn about the natural lash growth cycle and how Lashes On Point protects your lash health with expert application and refill appointments.
- [Can You Wash Your Face with Eyelash Extensions? Myths & Facts](https://lashesonpoint.com.au/can-you-wash-your-face-with-eyelash-extensions/): Can you wash your face with eyelash extensions? Yes! Discover the facts, bust the myths, and learn how to wash safely without damaging your lashes.
- [Lash Styles After 40: Elegant Extensions for Perimenopausal Women](https://lashesonpoint.com.au/lash-extensions-after-40/): Discover the best lash extension styles for women over 40. Learn how to navigate hot flashes, hooded lids, and thinning lashes with elegant, age-appropriate sets.
- [Why a One-Star Review Isn’t Always Bad for Your Small Business](https://lashesonpoint.com.au/one-star-review-small-business-growth/): Learn how a one-star review can help you improve your business, streamline systems, and grow stronger. A must-read for lash techs and small business owners.
- [What is a NATURAL LASH HEALTH SPECIALIST?](https://lashesonpoint.com.au/what-is-a-natural-lash-health-specialist/): Discover what a Natural Lash Health Specialist is and why it matters for your lash health. Learn how Lashes On Point Mill Park protects your natural lashes with safe, customised extensions.
- [Brow Lamination in Mill Park – Tame, Shape & Lift with Steph](https://lashesonpoint.com.au/brow-lamination-mill-park/): Worried brow lamination will make your hairs stand straight up? At Lashes On Point Mill Park, Steph customizes every step to flatter your face. Learn how lamination tames unruly brows for a soft, natural look.
- [The Secrets Behind Our Lashes | Lashes On Point Mill Park](https://lashesonpoint.com.au/lash-industry-secrets-mill-park/): Discover the expert techniques and custom lash products that set Lashes On Point in Mill Park apart. No shortcuts—just award-winning, handcrafted results.
- [How Long Do Eyelash Extensions Really Last? Your Ultimate Guide to Lash Longevity with Lashes On Point](https://lashesonpoint.com.au/how-long-do-eyelash-extensions-last/): Wondering how long eyelash extensions last? Learn everything about lash retention, refill times & expert tips from Lashes On Point, your go-to lash salon in Mill Park
- [Do Eyelash Extensions Ruin Natural Lashes? Lash Tech Explains](https://lashesonpoint.com.au/do-eyelash-extensions-ruin-natural-lashes/): Worried eyelash extensions might damage your natural lashes? Discover the truth from a pro lash tech who explains how proper application protects lash health and boosts retention.
- [We Won Small Business of the Year – Lashes On Point](https://lashesonpoint.com.au/lashes-on-point-wins-small-business-award-2025/): We’re back from holiday—and we’ve won Small Business of the Year in the 2025 City of Whittlesea Awards! See what it means for our team and amazing clients.
- [Why Don’t My Lash Extensions Last? | Lash Retention Tips Lashes On Point](https://lashesonpoint.com.au/why-dont-my-lash-extensions-last/): Discover why your eyelash extensions might not be lasting—and how LED lash technology at Lashes On Point in Mill Park helps lashes last longer.
- [Lash Trends 2025: Clean Girl Aesthetic to Anime Lashes](https://lashesonpoint.com.au/lash-trends-2025/): Explore 2025 lash trends—from lash lifts to anime lashes, LED glue innovations, and the clean girl aesthetic. Expert insights from a seasoned lash artist.
- [Why You Should Skip Tubing Mascara Before Your Lash Lift](https://lashesonpoint.com.au/skip-tubing-mascara-before-lash-lift/): Using tubing mascara before a lash lift can leave oily residue and affect results. Learn why skipping it before your appointment at Lashes On Point is a must.
- [Can You Wear Mascara with Eyelash Extensions?](https://lashesonpoint.com.au/mascara-with-eyelash-extensions/): Wondering if you can wear mascara with eyelash extensions? We break down the do’s, don’ts & why it might be best to skip the wand for lash health.
- [Why We Manufacture Our Own Lash Tools & Products at Lashes On Point](https://lashesonpoint.com.au/custom-lash-tools-and-products/): Discover why we craft our own tweezers and lash trays at Lashes On Point — for superior quality, retention, and results you can see and feel.
- [Lash Aftercare Tips: How to Make Lash Extensions Last | Lashes On Point](https://lashesonpoint.com.au/lash-aftercare-tips/): Learn expert lash aftercare tips from Lashes On Point. Get longer-lasting lash extensions with our complimentary aftercare kits and free lash shampoo refills.
- [Proud Finalist Lashes On Point — 2025 City of Whittlesea Business Awards Recognised for excellence in small business](https://lashesonpoint.com.au/finalist-lashes-on-point-2025-city-of-whittlesea-business-awards-recognised-for-excellence-in-small-business/): Lashes On Point is proud to be a 2025 Whittlesea Business Awards finalist for excellence in small business. Discover our journey and what sets us apart.
- [3D Printed Anime Spikes Are Here with Lashes On Point](https://lashesonpoint.com.au/anime-spikes/): Discover the bold Anime Spike lash trend! Learn how it's done, who it's for, and why it's the must-have lash style in 2025.
- [Best Makeup Remover for Eyelash Extensions | Lashes On Point](https://lashesonpoint.com.au/makeup-remover-for-eyelash-extensions/): Not all makeup removers are lash-safe! At Lashes On Point, we break down the best oil-free products to keep your eyelash extensions clean and long-lasting—plus, find out how LED Lash Extensions can give you more freedom with your skincare routine.
- [The Glamour Magic of a Lash Artist: More than just lashes...](https://lashesonpoint.com.au/the-glamour-magic-of-a-lash-artist-more-than-just-lashes/): A lash artist does more than apply lashes—we create confidence, connection, and a little everyday magic. Discover the true art behind the glam.
- [How to Choose the Right Lash Artist: What to Look For Before You Book](https://lashesonpoint.com.au/how-to-choose-the-right-lash-artist-what-to-look-for-before-you-book/): Not all lash artists are created equal. Discover how to choose the right Lash Artist to ensure safe, stunning results—before you book your appointment.
- [Why You MUST Wash Your Lash Extensions Daily | Lashes On Point](https://lashesonpoint.com.au/why-you-must-wash-your-lash-extensions-daily-lashes-on-point/): Think skipping lash cleanses is harmless? Think again! Learn why washing your lash extensions daily is a must for health, hygiene, and longer retention.
- [Ask a Lash Artist: Your Top 10 Eyelash Extension Questions Answered by a Lash Tech](https://lashesonpoint.com.au/ask-a-lash-artist-your-top-10-eyelash-extension-questions-answered-by-a-lash-tech/): Got lash questions? Ask a lash artist answers the top 10 most common eyelash extension questions—so you can book with confidence!
- [Lash Lift And Tint vs. Eyelash Extensions: Which One is Right for You?](https://lashesonpoint.com.au/lash-lift-tint-vs-eyelash-extensions-which-one-is-right-for-you/): Torn between a lash lift and tint or eyelash extensions? Compare the pros, cons, and results to find the perfect lash service for your lifestyle.
- [Maximizing the Lifespan of Your Eyelash Extensions: Expert Tips from Lashes On Point Salon](https://lashesonpoint.com.au/maximizing-the-lifespan-of-your-eyelash-extensions-expert-tips-from-lashes-on-point-salon/): Want longer-lasting lashes? Discover expert tips from Lashes On Point to keep your eyelash extensions looking flawless for weeks.
- [Thank You, Melbourne! 184 Google Reviews & 274 Facebook Recommendations 🌟](https://lashesonpoint.com.au/thank-you-melbourne-184-google-reviews-274-facebook-recommendations-🌟/): We’re feeling the love! Thank you, Melbourne—184 glowing Google reviews and 274 Facebook recommendations for Lashes On Point in Mill Park.
- [✨ Busted! 7 Common Eyelash Extension Myths (and the Truths You Need to Know)](https://lashesonpoint.com.au/✨-busted-7-common-eyelash-extension-myths-and-the-truths-you-need-to-know/): Think lash extensions ruin your natural lashes? Think again! We’re busting 7 common eyelash extension myths with facts you need to know.
- [Why Handcrafted Russian Volume Lashes Are Superior to Premades](https://lashesonpoint.com.au/why-handcrafted-russian-volume-lashes-are-superior-to-premades/): Learn why handcrafted Russian Volume lashes offer better retention, customization, and quality compared to premades—only at Lashes On Point.
- [Why We Choose Russian Volume for Every Lash Set at Lashes On Point](https://lashesonpoint.com.au/why-we-choose-russian-volume-for-every-lash-set-at-lashes-on-point/): Discover why Russian Volume is our go-to lash technique at Lashes On Point. Full, fluffy, and flawless results—customized for every client.
- [#LashWithLove Movement](https://lashesonpoint.com.au/lashwithlove-movement/): Introducing the #LashWithLove movement—where beauty meets kindness. Learn how Lashes On Point is spreading positivity, one lash set at a time.
- [Elegance is timeless: Wedding Lashes On Point](https://lashesonpoint.com.au/wedding-lashes/): Bridal beauty starts with the perfect lashes. Discover why our custom wedding lashes at Lashes On Point, Mill Park, are made to last and wow.
- [Imposter Syndrome in the Beauty Industry: Why Even Successful Lash Artists Struggle with Self-Doubt](https://lashesonpoint.com.au/imposter-syndrome-lash-artists/): Even top lash artists face imposter syndrome. Explore why self-doubt is common in the beauty industry—and how to rise above it with confidence.
- [Introducing LED Eyelash Extensions at Lashes On Point Salon](https://lashesonpoint.com.au/introducing-led-eyelash-extensions-at-lashes-on-point-salon/): We’ve gone next-level! Lashes On Point now offers LED eyelash extensions in Mill Park—faster cure time, better retention, and zero damage.
- [😱😳Can you bring kids in the salon?](https://lashesonpoint.com.au/😱😳can-you-bring-kids-in-the-salon/): Wondering if it’s okay to bring your little ones to your lash or brow appointment? We get it! In this post, we share our salon policy on kids, why we’ve set it, and how we keep things safe, relaxing, and professional for everyone.
- [NEW Brow Services with Steph](https://lashesonpoint.com.au/brows/): Introducing new brow services with Steph at Lashes On Point, Mill Park—brow shaping, tinting & sculpting tailored to enhance your natural beauty.
- [A professional Lash Artist discusses the newest in lash technology: LED LASHES](https://lashesonpoint.com.au/a-professional-lash-artist-discusses-the-newest-in-lash-technology-led-lashes/): Discover the future of lash extensions with LED Lashes. Our pro lash artist breaks down the benefits of this game-changing innovation.
- [Brow Lamination with Steph – Fluffy, Full, and Fierce!](https://lashesonpoint.com.au/brow-lamination-with-steph-fluffy-full-and-fierce/): Tired of unruly, patchy brows? Brow lamination is the secret to sleek, lifted, and fuller-looking brows—without the need for makeup. At Lashes On Point in Mill Park, we create flawless, low-maintenance brows tailored to your face shape. Find out why this trending treatment is a game-changer.
- [Confessions of a Lash Artist: Mummy Guilt](https://lashesonpoint.com.au/mummy-guilt/): I see you mumma, trying your hardest to run a business and raise your kids to the best of your ability. Working from drop off to pick up and drop off again. I am a child of divorce, the messy kind. The kind where children are used as bargaining chips, long legal battles that have
- [PAYMENT PLANS FOR OUR LASH COURSE!](https://lashesonpoint.com.au/payment-plans-for-our-lash-course/): You have been asking... we have been listening 2019 is going to be bigger and better for our Russian Volume Academy In Lash Excellence! We have set up a PAYMENT PLAN system for those wishing to join us next year for the Beginner (no experience necessary) and the Advanced (at least 6 months experience) Academy
- [Confessions of a Lash Artist: The beauty in simplicity. Why natural sets are taking over.](https://lashesonpoint.com.au/confessions-of-a-lash-artist-the-beauty-in-simplicity-why-natural-sets-are-taking-over/): It seems that recently our clientele are shying away from the full and bushy dramatic sets of yesteryear as shown below. Opting for a more relaxed, lived-in Russian Volume look. Using texture as the focus of creating a look, instead of length and voluminous fans, such as mega volume. As the “Eyelash generation” (23-50yrs)
- [Confessions of a Lash Artist: Self-Care Rituals](https://lashesonpoint.com.au/self-care-rituals-of-a-lash-artist/): It was 11.30pm on a Friday night some years ago, when he found me sitting on the floor of my bathroom, hair and body wrapped in a towel, responding to a text for a booking from a new client. “What are you doing??” my husband yelled. What indeed?... my phone went 24/7, people sometimes messaged
- [Confessions of a Lash Artist: Its all a Matter of Public Opinion.](https://lashesonpoint.com.au/confessions-of-a-lash-artist-its-all-a-matter-of-public-opinion/): At the time of writing this article the Lashes On Point Salon in Melbourne Australia currently boasts 166 five star reviews on Facebook. Sure, all the pictures on social media are lovely, the work is clean and precise, the captions are educational or witty etc. But that’s not why people choose us. Our biggest selling
- [Why are we exclusively Russian Volume?](https://lashesonpoint.com.au/why-are-we-exclusively-russian-volume/): I’ve had a few people asking me lately why we are exclusively Russian Volume? And what is Russian Volume exactly? Well, Russian Volume is the art of hand creating fans from ultra fine extensions at the time of the appointment specially designed for your natural lashes. We use different blends of curls, lengths, densities etc
- [What have we been up to in the Academy this week?](https://lashesonpoint.com.au/1794/): Well it has been a very busy time at the Lashes On Point Academy. Not only was my NALA Lash Educator Certificate delivered to be proudly displayed in the Salon, we also finalised our Accreditation for both the Beginner and Advanced Lash Courses! This way you KNOW you are not only getting a trainer with
- [The BEST Lash Training Available?](https://lashesonpoint.com.au/the-best-lash-training-available/): Our courses are 2 day intensives, for both BEGINNER and ADVANCED Technicians. During your time with us you will receive: Lash Kit An absolutely mammoth lash kit, including 7 full size trays of lashes, our preferred tweezers and adhesive for you to try, and all our Lashes On Point and affiliate products that we use
- [Academy Kicking GOALS](https://lashesonpoint.com.au/academy-kicking-goals/): So this week has been a big one at the Lashes On Point Academy of Lash Excellence. Monday/Tuesday was our second Beginners course which went amazingly well. Two amazing new students Phuong and Katie graduated as Russian Volume Technicians. Friday/Saturday will be our Advanced class for Lash Technicians who want to take their Russian Volume
- [Fans not looking like they should??](https://lashesonpoint.com.au/fans-not-lookinglike-the-should/): Having trouble creating the Perfect Russian Volume fan? Then this Group Workshop is perfect for you. For certified and experienced Lash Technicians wanting to take their Russian Volume to the next level we are now offering group (max of 6) 4hr workshops, to work with Master Lash Artist and Lashes On Point Trainer Nina Andrews
- [What are they saying about us? Check out our Academy reviews!!](https://lashesonpoint.com.au/what-are-they-saying-about-us-check-out-our-academy-reviews/): Our Russian Volume academy for 2018 so far has been selling our very fast, with only a few seats left for Beginner and Advanced classes for 2018 I just thought I would share some of the feedback we have been getting.
- [How Do You Know This Technician Will Not Stick Your Eyes Together?](https://lashesonpoint.com.au/know-technician-will-not-stick-eyes-together/): Today I'd like to touch on a delicate topic. How to choose the technician that is right for you?? Unfortuntely Eyelash Extensions are not a regulated service in Australia, much like hairdressers, anyone can watch a few YouTube videos, buy some stuff from Ebay, and call themselves a Lash Technician. Many go further by ripping
- [The newest craze in Eyelash Extensions and why you need it. Not just for the dramatic sets.](https://lashesonpoint.com.au/newest-craze-eyelash-extensions-need-not-just-dramatic-sets/): Today I wanted to talk about the newest craze sweeping the Lash world. MEGA VOLUME 0.03mm! If you haven’t got on this band wagon then do so quickly because your competition is already there. These days ladies want fuller, softer, longer extensions. Always more, More, MORE! It’s our job as Eyelash Extension Technicians to give

## Pages

- [Lashes On Point – Premium Lash Extensions, LED Lashes & Brow Styling](https://lashesonpoint.com.au/): Mill Park’s premier lash salon for premium lashes, LED extensions, lash lifts, brows & teeth whitening. Book your perfect set today at Lashes On Point.
- [Brow Services – Sculpted, Defined & On Point](https://lashesonpoint.com.au/brow-services/): Define your look with expert brow services like shaping, tinting, and sculpting at Lashes On Point, Mill Park. Perfect brows tailored to your features.
- [About Lashes On Point Salon](https://lashesonpoint.com.au/about/): Learn about the award-winning lash team at Lashes On Point in Mill Park. Specializing in Russian Volume lashes, lash lifts, and brows.
- [Contact Lashes On Point – Your Lash & Brow Experts in Mill Park](https://lashesonpoint.com.au/contact/): Have questions or ready to book? Contact Lashes On Point – your trusted lash and brow experts in Mill Park for premium beauty services.
- [LED Eyelash Extensions in Melbourne – Only at Lashes On Point, Mill Park](https://lashesonpoint.com.au/home/led-eyelash-extensions/): Experience Melbourne’s most advanced LED eyelash extensions at Lashes On Point. Longer-lasting, lightweight lashes with zero damage.
- [Lash Lift and Tint in Mill Park – Natural Beauty, Elevated](https://lashesonpoint.com.au/lash-lift-and-tint-in-mill-park-natural-beauty-elevated/): Enhance your natural lashes with a lash lift and tint at Lashes On Point, Mill Park. Wake up with curled, darker lashes—no mascara needed.
- [Lashes On Point Booking Terms & Conditions](https://lashesonpoint.com.au/bookingterms/): Booking Terms & Conditions By booking an appointment, you confirm that you have read and agreed to the following terms. These policies are strictly enforced to ensure our salon runs smoothly, professionally, and on time for all clients. Thank you for choosing Lashes On Point - we can't wait to see you for your lash
- [terms and conditions](https://lashesonpoint.com.au/terms-and-condititons/): Terms and Conditions - Lashes On Point Online Academy By purchasing and enrolling in our online lash courses, you agree to the following Terms and Conditions: 1. Digital Product & Access All courses offered through Lashes On Point Online Academy are digital products delivered online. Upon purchase, you will receive access credentials or download links
- [Online Academy](https://lashesonpoint.com.au/online-academy/): Award-winning online lash courses: Lash Lift & Tint, Russian Volume & LED Extensions. Learn from Melbourne’s leading lash salon & educator.
- [Lashes On Point – Russian Volume Lash Styles Tailored Just for You](https://lashesonpoint.com.au/styles/): Explore our signature lash styles at Lashes On Point, Mill Park—from natural to dramatic. Find the perfect look tailored to your eyes.
- [Privacy Policy- Lashes On Point Online Academy](https://lashesonpoint.com.au/privacy-policy-lashes-on-point-online-academy/): Privacy Policy Lashes On Point Salon - Nina Andrews Effective Date: 01/01/2025 At Lashes On Point Salon, owned and operated by Nina Andrews, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect the information you provide to us through our salon
- [Terms and Conditions of Online Academy](https://lashesonpoint.com.au/terms-and-conditions-of-online-academy/): Terms and Conditions - Lashes On Point Online Academy By purchasing and enrolling in our online lash courses, you agree to the following Terms and Conditions: 1. Digital Product & Access All courses offered through Lashes On Point Online Academy are digital products delivered online. Upon purchase, you will receive access credentials or download links
- [Cart](https://lashesonpoint.com.au/cart/)
- [Checkout](https://lashesonpoint.com.au/checkout/)
- [Dashboard](https://lashesonpoint.com.au/dashboard/)
- [Student Registration](https://lashesonpoint.com.au/student-registration/)
- [Instructor Registration](https://lashesonpoint.com.au/instructor-registration/)
- [Cosmetic Teeth Whitening at Lashes On Point – Brighter Smiles in Just One Visit](https://lashesonpoint.com.au/home/cosmetic-teeth-whitening/): Brighten your smile with professional cosmetic teeth whitening in Mill Park. Safe, fast, and effective results at Lashes On Point.
- [Gallery](https://lashesonpoint.com.au/gallery/): View our gallery of stunning lash, brow & teeth whitening results at Lashes On Point – Mill Park’s go-to salon for flawless beauty transformations.
- [Handcrafted Russian Volume Eyelash Extensions](https://lashesonpoint.com.au/russian-volume-eyelash-extensions-mill-park/): Get bold, fluffy lashes with handcrafted Russian Volume Eyelash Extensions at Lashes On Point, Mill Park. Custom sets designed for your eye shape.
- [Content restricted](https://lashesonpoint.com.au/content-restricted/): [wcm_content_restricted]

## Products

- [COMING SOON- Social Media Advertising Online Course](https://lashesonpoint.com.au/product/social-media-advertising-online-course/): Learn to turn followers into clients. Master IG/FB/TikTok, funnels, SEO, landing pages & ads. Lifetime access + templates. Enrol today.
- [LED Eyelash Extensions Master Class](https://lashesonpoint.com.au/product/led-eyelash-extensions-masterclass/): Master the latest LED lash extension techniques with Nina Andrews’ online LED Eyelash Extensions Masterclass. Learn safely, gain confidence, and grow your lash business.
- [Lash Lift and Tint Master Class](https://lashesonpoint.com.au/product/lash-lift-tint-masterclass-online-course/): Master the art of lash lifting & tinting with Nina Andrews’ online course at Lashes On Point Salon. Learn professional techniques, step-by-step training, and get certified to grow your beauty career.
- [Handcrafted Russian Volume Masterclass](https://lashesonpoint.com.au/product/russian-volume-lash-extensions-online-course/): Take your lash career to the next level with Nina Andrews’ Russian Volume Lash Extensions Online Masterclass. Learn advanced fanning, styling & application techniques to achieve flawless volume sets.
- [LED Eyelash Extension Upgrade Kit](https://lashesonpoint.com.au/product/led-eyelash-extension-upgrade-kit/): Upgrade your salon with the Lashes On Point LED Lash Starter Kit. Includes LED lamp (395–400nm), adhesive & eye pads – everything you need for professional LED lash extensions.
- [Deluxe Kit Russian Volume](https://lashesonpoint.com.au/product/deluxe-kit/): Take your lash artistry to the next level with the Russian Volume Deluxe Kit – a complete professional setup designed for serious lash artists who want everything they need in one place. Packed in a sleek, compartmentalised carry case, this kit is both practical and luxe, ensuring your tools and products stay perfectly organised. What’s Inside: ✨ 7 Lashes On Point Russian Volume Lash Trays – our best-selling lengths and curls, carefully selected for versatility and stunning sets. ✨ 3 Professional Tweezers – fanning, isolation, and boot-style for precision and comfort. ✨ 5ml Lady Black Adhesive – 1–3 second set time, ideal in 45–55% humidity and 19–21°C temperature. ✨ Primer (BIS) – preps natural lashes for better adhesion and long-lasting results. ✨ Nano Mister – helps cure adhesive faster and adds extra comfort for clients. ✨ 10 Hydrogel Eye Pads – secure and gentle for client comfort. ✨ 2 Rolls of Micropore Tape – for versatile lash taping techniques. ✨ Adhesive Dot Sticker Pack – for clean, efficient adhesive use. ✨ 50 Mascara Wands – disposable, hygienic, and perfect for aftercare and brushing. ✨ Microbrushes – precise applicators for primer and removers. Why You’ll Love It:✔️ The most complete kit to accompany your Russian Volume Online Course.✔️ Professional-quality tools trusted by lash artists worldwide.✔️ Organised in a sleek carry case – perfect for studio, travel, or mobile lash work.✔️ More trays, more tools, more extras – maximum value for your investment. The Deluxe Kit has been curated for lash artists who want a flawless setup with no compromises – everything you need to create, perfect, and deliver dense, feathery Russian Volume sets with ease.
- [Mini Kit](https://lashesonpoint.com.au/product/mini-kit/): Russian Volume Mini Kit – $249 Level up your lash game with our Russian Volume Mini Kit, designed to give you everything you need to create flawless, full, and long-lasting Russian Volume sets. Packaged in a luxe gold cosmetic bag with “the good stuff” embossed on the front, this curated kit is perfect for artists ready to practice, perfect, and master their volume skills. What’s Inside: ✨ 2 Professional Lashes On Point Tweezers – one fanning tweezer + one isolation tweezer for precision and ease. ✨ 5ml Lady Black Adhesive – 1–3 second set time, perfect for controlled application. Best used in 45–55% humidity and 19–21°C temperature for optimal retention. ✨ 10 Hydrogel Eye Pads – comfortable and secure, ideal for protecting the under-eye area. ✨ Micropore Tape – gentle yet effective for securing lower lashes and lifting lids. ✨ 3 Lashes On Point Russian Volume Lash Trays – our most popular lengths and curls, hand-selected for versatility and gorgeous sets. Why You’ll Love It:✔️ Perfect starter kit to pair with your Russian Volume Online Course.✔️ Compact yet complete – no wasted extras, just the good stuff you’ll actually use.✔️ Trusted by professionals, designed by lash artists for lash artists. Whether you’re just beginning your Russian Volume journey or upgrading your lash kit, this mini kit delivers professional-quality tools and products to help you create beautifully dense, feather-light fans with confidence.
- [Soft Mascara Wands Spoolie (x50)](https://lashesonpoint.com.au/product/soft-mascara-wands-spoolie/): Mascara spoolie! A necessary for each and every lash visit, send your clients home with a new brush every visit.
- [Signature Faux-Mink Russian Volume range](https://lashesonpoint.com.au/product/signature-faux-mink-russian-volume-range/): Introducing our Signature Faux-Mink Russian Volume range! 0.07mm for amazing Russian Volume, easy to fan and high quality. Also our Mega Volume 0.03mm for those really dramatic looks, these lashes are incredibly lightweight meaning you can safely provide Mega Volume for your clients. You'll find our lashes easy to fan and work with. Meaning you can work faster and provide your clients with the highest quality possible. (Intended for use by Certified Lash Technicians only)
- [3D Sleep Eye Mask](https://lashesonpoint.com.au/product/3d-sleep-eye-mask/): Are you a STOMACH or SIDE SLEEPER? URGH..... me too. I go to sleep with the precious investment of amazing fluffy lashes, and wake up with a squished mess on my face that needs to be brushed back into submission. Is that you too? Protect your lashes with our 3D sleep mask, back in stock at the salon after all being snapped up within a week of our last order 🙀 These machine washable sleep masks (of course in our Lashes On Point signature teal) have soft, comfortable domes (pic in comments) that protect your lashes if you are a stomach or side sleeper who cannot change onto their back. If you are constantly annoyed with damageing your lashes due to your sleep, then this mask is definitely the answer you have been looking for. Protect your investment! Available in salon also for our clientele. (Edwardo not included, he is purely modelling)
- [Lady Black Adhesive 5ml](https://lashesonpoint.com.au/product/lady-black-adhesive-5ml/): FOR PROFESSIONAL USE ONLY • Large Humidity Range (20-70%) However the ideal working range 45-55% • Ideal for volume (2-7D) AND classic (1:1) • 1-3 seconds fast drying time at 50%-65%RH @ 24C-26C (for intermediate to advanced techs) • 4-5 seconds drying time at 20%-50%RH @ 21C-23C (for beginners) • 4 – 5 weeks retention
- [Lash Primer](https://lashesonpoint.com.au/product/lash-primer/): Using a Lash Primer will extend the life of eyelash extensions by cleansing the natural lash, removing skin cells and sebum build up, makeup residue and dirt. Allowing a blank slate for clean attachment of the extensions. This will in turn increase your clients retention rates.
- [Lady Black Adhesive 10ml](https://lashesonpoint.com.au/product/lady-black-adhesive-10ml/): FOR PROFESSIONAL USE ONLY • Large Humidity Range (20-70%) However the ideal working range 45-55% • Ideal for volume (2-7D) AND classic (1:1) • 1-3 seconds fast drying time at 50%-65%RH @ 24C-26C (for intermediate to advanced techs) • 4-5 seconds drying time at 20%-50%RH @ 21C-23C (for beginners) • 4 – 5 weeks retention
- [Boot Scootin' Baby](https://lashesonpoint.com.au/product/boot-scootin-baby/): Lashes On Point introduces it's perfect boot tweezers, aptly named "Boot Scootin' Baby". This traditional boot shape paired with the pointed tips makes it a winner in many fanning styles. Large foot for making wide fans comfortably without dropping those pesky outer lashes. These ergonomically designed tweezers have a soft grip meaning excessive tension is not required reducing hand strain. Packaged in our safety boxes guarantees they come to you ready to get stuck into the work. Experience the Difference...
- [Tweezers On Point](https://lashesonpoint.com.au/product/tweezers-on-point/): Lashes On Point introduces it's perfect isolation tweezers, aptly named "Tweezers On Point". The gentle curl allows the heel of the hand to rest on the clients forehead slightly, anchoring and stabilising the hand for the perfect isolation without the awkward twist of traditional straights. These ergonomically designed tweezers have a soft grip meaning excessive tension is not required reducing hand strain. Packaged in our safety boxes guarantees they come to you ready to get stuck into the work. Experience the Difference...
- [Lash Lover Pendant](https://lashesonpoint.com.au/product/lash-lover-pendant/): Stunning Lash Lover Pendant with reflective crystals to cause a dazzling light display of rainbows! A must for every lash lover.... Perfect gift idea
- [Makeup Remover- Lash Extension Safe](https://lashesonpoint.com.au/product/makeup-remover-lash-extension-safe/): Lashes On Point is a proud stocklist of Lash Game products. #1 Makeup remover for eyelash extensions. Gently and effectively removes eye-makeup without irritating or drying the skin or softening eye-lash glue, suitable for everyday day use Conditions the lashes and lash follicle region, promoting natural eyelash growth and strengthening the lash, preventing breakages for
- [Go To Gal](https://lashesonpoint.com.au/product/go-to-gal/): Lashes On Point introduces our amazing fanning tweezers, Nina's favourite so perfectly named our "Go To Gal" . Perfect for hand fanning with pinch and twist techniques alike, fanning on the strip etc. These ergonomically designed tweezers have a soft grip meaning excessive tension is not required reducing hand strain, once you have created your fan use 100% tension to create a wide foot and unbreakable hold meaning those perfect fans don't get dropped or loosen. Packaged in our safety boxes guarantees they come to you ready to get stuck into the work. Experience the Difference...
- [One Trick Pony](https://lashesonpoint.com.au/product/one-trick-pony/): Lashes On Point introduces it's first dual purpose tweezer, the "One Trick Pony" is anything but. This amazing pair performs a multitude of functions without compromising on any. A large and gentle loose boot shape, can act as an isolation or fanning tweezer. The sharp pointed tips and 45degree curvature means they make brilliant isolation tweezers, but flip them over and you have a strong reliable fanning tweezer with a wide foot perfect for 3-8D fans wide and narrow. These ergonomically designed tweezers have a soft grip meaning excessive tension is not required reducing hand strain. Simply squeeze 100% when you have your fan to keep him safe for easy application. Packaged in our safety boxes guarantees they come to you ready to get stuck into the work. Experience the Difference...
- [Retention Checklist: Members Only](https://lashesonpoint.com.au/product/retention-checklist-members-only/): Retention Checklist Video from the Lashes On Point Academy in Lash Excellence, this is suitable for lash artists preforming both Classic, hybrid and Russian Volume lashes. Are your clients not happy? Are you getting ladies calling you days after a refill saying they have lost heaps of lashes already or people rocking up to their refills with only 2 lashes per eye? This is definitely going to cost you time and money, for the price of one refill I can help you better understand lash retention, how adhesives work and how to get the best out of your lashes. One happy technician and many happy clients... From Nina, at the Lashes On Point Salon & Academy
- [Long Lashes Growth Enhancement Serum](https://lashesonpoint.com.au/product/long-lashes-growth-enhancement-serum/): Want longer, healthier, thicker looking lashes? Long Lashes is an eyelash enhancer that helps nourish and repair your lashes, leaving them looking longer, thicker and fuller in as little as 4 to 8 weeks (full results seen around 12 weeks). Long Lashes (3.5mL) contains vitamins, peptides and antioxidants that help to stimulate, strengthen and condition the eyelashes. Our ingredients are VEGAN, HORMONE-FREE, GLUTEN-FREE and CRUELTY-FREE. There are many factors that affect the state and wellbeing of your eyelashes. Those who may benefit from using Long Lashes include 💚 Anyone who has eyelash extensions 💚 Anyone who has short, stumpy lashes 💚 Anyone with damaged, brittle lashes 💚 Anyone with pale, thin lashes 💚 Anyone with sparse lashes 💚 Anyone who is menopausal 💚 Anyone who is prone to pulling out their lashes
- [Eyelash Extension Shampoo (brush included)](https://lashesonpoint.com.au/product/eyelash-extension-shampoo-brush-included/): Lashes On Point is a proud stockist of Lash Game Products: Clean lashes are healthy lashes! Contrary to popular belief, cleansing your extensions and natural lashes with the right tools is far better than keeping them dry. This cleanser is LASHGAME’s own tried-and- tested formula, gentle on extensions as it washes away everyday dirt, oil and makeup residue. Lightly scented with grapefruit, this product is easy to use and comes with a free cleansing brush—perfect for travel and on-the- go application. It even doubles as a facial cleanser! Our Foaming Lash Cleanser is a great choice for technicians and clients alike, as regular lash cleaning is an important factor in maintaining the longevity of lash extensions and as a preparation for infills. Using this product 3-4 times a week will ensure that your natural lashes are perfectly primed for new extensions. KEY INGREDIENTS DAMASK ROSE: Hydrates the natural lashes promoting natural lash health and moisturises the eye area to help fight the signs of ageing. GRAPEFRUIT SEED EXTRACT: Has antimicrobial qualities and will help to kill unwanted bacteria in the lash area, along with providing a thorough clean. SODIUM PCA: A completely natural ingredient derived from plants, fruits and coconuts - Sodium PCA is used to bind moisture to cells, keeping your natural lashes lush. DISTILLED WATER: Water ain't water! We use only the best distilled water, free from toxins or minerals to ensure the formula remains pure.
- [Makeup Headband](https://lashesonpoint.com.au/product/makeup-headband/): Our super stretchy and comfy cotton headband is the perfect accessory to help keep hair off your face whilst you are applying your Beauty Bod Skin Care routine, morning and night. Its also great to use when applying makeup, Long Lashes or Bold Brows serums or doing your eyebrow tint with our BaeBrow Instant Tint. Size (one size fits all)
- [Brow Soap](https://lashesonpoint.com.au/product/brow-soap/): The fresh new BrowKO (Brow) Soap is the ultimate product to give you those Knock-Out brows without the mess, the fuss, or losing your natural beauty. Ready to step up your brow game? Our Brow Soap is hand-poured with love and castor oil (this is what promotes fuller, Knock Out brows) and is proudly vegan, non-comedogenic and contains no harsh chemicals. How to apply: 1. Spray - Begin by spraying the spoolie first so that it’s a bit damp. This will help to loosen up the product and make it easier to place on the brows. 2. Rub - Rub the spoolie on the product making sure you have just enough product on there. 3. Comb - Comb wand through brows in an upward motion, working your way from the beginning of your brow through to the tail end. TIP: If you feel you've over fluffed you can always run your brush over the top of the eyebrow to shape it a bit more. 4. Dry - "Hey Siri, set a timer for 60 secs". Allow the soap to dry before applying any additional make-up products. Ingredients: Coconut Oil, Castor Oil, Palm Oil, Glycerine (kosher, of vegetable origin), Purified Water Sodium Hydroxide (saponifying agent) Sorbitol, Propylene Glycol (made from vegetable glycerine), Sorbitan Oleate (Emulsifier), Oat Protein. Lashes On Point is a proud stockist of CanGrow products.
- [Bold Brows Eyebrow Enhancer](https://lashesonpoint.com.au/product/bold-brows-eyebrow-enhancer/): Want thicker, fuller, bolder brows? Our number #1 selling Bold Brows eyebrow enhancer contains vitamins, peptides and antioxidants that help nourish, strengthen and condition the eyebrows, leaving you with thicker, fuller looking brows in as little as 4 to 8 weeks (with the full effect around 12 weeks plus). Bold Brows is proudly 100% - Australian made and owned - Vegan, gluten free and cruelty free - Hormone and paraben free - Palm oil free and petrochemical free - Sulphate and phthalates free * results may vary with each individual and medical conditions may slow results
- [Lint Free Under Eye Pads.](https://lashesonpoint.com.au/product/lint-free-under-eye-pads/): Lint Free Under Eye Pads. Some of the most comfortable on the market, these Pads stay firmly in place while soothing and cooling the under eye area. Easy to remove and place.

## Courses

- [COMING SOON- Social Media Advertising Online Course](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/): Unlock the power of social media to grow your business with Social Media Advertising by Nina Andrews – Lashes On Point Academy. This comprehensive online course is designed for entrepreneurs, salon owners, creatives, and small business professionals who want to build a strong online presence, attract their ideal clients, and convert followers into loyal customers.Drawing
- [LED Eyelash Extensions Master Class](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/): 💡 LED Eyelash Extensions MasterclassStep into the future of lash artistry with our LED Eyelash Extensions Masterclass – a revolutionary course that teaches you how to deliver longer-lasting, oil-resistant, and flexible lash sets using cutting-edge LED adhesive technology.At Lashes On Point, one of Melbourne’s leading salons and 2025 Small Business of the Year, we are
- [Lash Lift and Tint Master Class](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/): ✨ Lash Lift & Tint MasterclassTurn natural lashes into effortless beauty with our Lash Lift & Tint Masterclass, exclusively at Lashes On Point in Mill Park – home of award-winning lash artistry and the 2025 City of Whittlesea Small Business of the Year.Led by Nina Andrews, a Master Lash Artist & International Educator with over
- [Handcrafted Russian Volume Masterclass](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/): 🌸 Handcrafted Russian Volume MasterclassElevate your lash artistry with the Handcrafted Russian Volume Masterclass, designed for artists who want to master the highest level of lash extension skills. Learn how to create luxurious, fluffy, and fully customised lash sets by hand – no shortcuts, no pre-made fans, just true artistry.At Lashes On Point, we are

## Lessons

- [Module 7: Aftercare & Client Education](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/module-7-aftercare-client-education/): Why Aftercare MattersYour work doesn’t end when the client leaves your salon. The longevity and health of their lashes depend heavily on how well they care for them at home. Providing clear, simple aftercare instructions not only protects your artistry but also builds client trust and loyalty.In this module, you’ll learn how to educate clients
- [Module 1: Introduction to Russian Volume](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/module-1-introduction-to-russian-volume/): Welcome to the MasterclassCongratulations on joining the Handcrafted Russian Volume Masterclass! You are about to learn one of the most advanced and highly regarded techniques in lash artistry. This course is designed to take your skills to the next level — beyond classics and pre-made fans — so you can deliver the most luxurious, bespoke
- [Student Activity](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/student-activity/): Download the Ideal Client Avatar Worksheet and complete: Write a profile for your dream client (name, age, lifestyle). List their pain points, desires, and objections. Identify the top 2–3 platforms they use most. Draft one example of content you could create that speaks directly to them.
- [Lesson 3: Matching Platforms to Your Clients](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-matching-platforms-to-your-clients/): Not every client uses every platform. Part of finding your ideal client is knowing where they spend their time online.Instagram: Visual, lifestyle-driven. Perfect for beauty, fashion, wellness, and services.TikTok: Gen Z and younger millennials. Great for trending content, quick tips, transformations, and brand awareness.Facebook: Still relevant for community, reviews, and local advertising. Skews slightly older
- [Lesson 1: The Psychology of Your Dream Customer](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-the-psychology-of-your-dream-customer/): One of the biggest mistakes small businesses make is trying to market to everyone. When your message is broad, it doesn’t connect with anyone deeply.The truth is, your marketing becomes powerful when you know exactly who you’re speaking to. This module will show you how to understand the psychology of your dream customer, create an
- [Lesson 2: Creating an Ideal Client Avatar](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-creating-an-ideal-client-avatar/): An Ideal Client Avatar (ICA) is a fictional profile of your dream customer. This helps you stop marketing vaguely and start speaking directly to the right people.Elements of an ICA:Demographics: Age, gender, income, location, occupation.Lifestyle: Hobbies, routines, social media habits.Pain Points: What frustrates them? What problems need solving?Desires: What do they really want? (Not just
- [Lesson 9: Paid Advertising Essentials](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-9-paid-advertising-essentials/): IntroductionOrganic marketing (posts, Reels, blogs, TikToks) builds awareness and trust — but sometimes you need a little boost to reach more of the right people, faster. That’s where paid advertising comes in.Running ads doesn’t have to mean spending thousands of dollars. With a clear funnel and a focused landing page, even a small budget can
- [Lesson 8: Building Landing Pages That Convert](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-8-building-landing-pages-that-convert/): IntroductionA landing page is a single, focused page designed to get your audience to take action — whether that’s booking an appointment, buying a product, or enrolling in a course.Unlike a full website, which has multiple tabs and distractions, a landing page has one clear goal. That’s what makes it so powerful in converting followers
- [Lesson 7: Sales Funnels Across Platforms](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-7-sales-funnels-across-platforms/): IntroductionYou’ve learned how to use Facebook, Instagram, TikTok, and Google to get visibility. But visibility alone doesn’t pay the bills — conversions do.This is where sales funnels come in. A sales funnel is simply the path your potential client takes from discovering you online → to becoming interested → to taking action (booking, purchasing, or
- [Lesson 6: Google & SEO for Small Business](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-6-google-seo-for-small-business/): IntroductionWhile social media helps you get discovered by people scrolling, Google helps you get found by people actively searching for what you offer.This makes Google and SEO (Search Engine Optimization) some of the most powerful — and often overlooked — tools for small businesses.In this lesson, you’ll learn how to set up your Google Business
- [Lesson 5: TikTok for Business](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-5-tiktok-for-business/): TikTok isn’t just for dancing videos anymore. It has become one of the fastest-growing platforms in the world, with users spending hours scrolling daily.For businesses, TikTok is an incredible opportunity because:It’s discovery-based — meaning even small accounts can go viral.It’s video-first — perfect for showing transformations, tutorials, or stories.It’s trend-driven — making it easier to
- [Lesson 4: Instagram Marketing](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-instagram-marketing/): IntroductionInstagram is one of the most powerful platforms for building a strong visual brand and attracting new clients. Unlike Facebook, which is community and review-driven, Instagram is image-first and thrives on short, engaging, and shareable content.For businesses, it’s not about chasing likes — it’s about showcasing your work, building trust, and converting followers into clients
- [Lesson 3: Facebook Marketing](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-facebook-marketing/): IntroductionFacebook may not feel as “trendy” as Instagram or TikTok, but it’s still one of the most powerful platforms for small businesses. Why? Because it offers both organic reach and one of the most sophisticated ad systems available.In this lesson, you’ll learn how to set up your Facebook Business Page properly, the difference between Pages
- [Lesson 2: Identifying Your Ideal Client](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-identifying-your-ideal-client/): IntroductionOne of the biggest mistakes business owners make is trying to market to everyone. When you speak to everyone, you actually connect with no one.The key to successful social media advertising is knowing exactly who your ideal client is. Once you’re crystal clear on this, your content, ads, and offers will resonate so strongly that
- [Lesson 1: Building a Business Model for Online Success](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-building-a-business-model-for-online-success/): IntroductionBefore you dive into platforms, ads, or funnels, you need one crucial thing: a solid business model.Think of your business model as the foundation of your house. If the foundation is shaky, it doesn’t matter how nice the roof or windows look — the house won’t stand for long.In the same way, if you start
- [Lesson 5: How to Use This Course Effectively](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-5-how-to-use-this-course-effectively/): IntroductionNow that we’ve covered the importance of social media, the digital opportunities available, and the mindset needed for success, let’s talk about how to actually use this course.I don’t want this to just be something you “watch” and forget about. This course is designed to be interactive, practical, and results-focused. If you follow the structure,
- [Lesson 4: Success Mindset for Marketing](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-success-mindset-for-marketing/): IntroductionBefore we dive into the practical strategies, it’s important to pause and talk about mindset. Marketing is often where business owners feel the most resistance — they know it’s important, but it feels overwhelming, uncomfortable, or “not their thing.”This lesson is about shifting how you see marketing, so instead of being a chore or something
- [Lesson 3: Course Roadmap Overview](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-course-roadmap-overview/): IntroductionNow that you understand why social media advertising matters and the opportunity it brings, it’s time to look at the full roadmap of this course. Think of this lesson as your map and compass — it shows you where we’re going, what’s covered, and how the lessons build on each other.When you know the big
- [Lesson 2: The Digital Opportunity for Small Business](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-the-digital-opportunity-for-small-business/): IntroductionThe digital world has changed the way we do business forever. In the past, marketing was something only large companies could afford. Now, with the right tools and strategies, even the smallest local business can reach thousands of people and compete on the same stage as global brands.This lesson will show you why digital marketing
- [Lesson 1: Welcome & Why Social Media Advertising Matters](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-welcome-why-social-media-advertising-matters/): WelcomeWelcome to the Social Media Advertising course! I’m so excited you’re here. By enrolling, you’ve already taken the most important step — deciding to invest in yourself and your business.This course isn’t about complicated marketing jargon or expensive ad agencies. It’s about giving you the tools and confidence to market your own business online, in
- [Course Wrap-Up](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/course-wrap-up/): Course Wrap-UpThis course has given you the full roadmap to attract, convert, and retain clients or students using social media and digital marketing.You now have:A system for building visibility.The knowledge to set up funnels and landing pages.The skills to run ads strategically.The tools to refine and scale.👉 Remember: Marketing is not about doing more —
- [Lesson 4: Student Activity – Create Your Action Plan](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-student-activity-create-your-action-plan/): Download the Marketing Action Plan Worksheet and complete:Who is your ideal client?What is your #1 offer?What are your 2 core platforms?Map your funnel (awareness → action).List 1 repurposing routine you’ll commit to.Set your ad testing budget (when you’re ready).Decide how often you’ll review your analytics.
- [Lesson 3: Example Action Plan – Lashes On Point](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-example-action-plan-lashes-on-point/): Here’s how I apply this framework:Ideal Client: Women 21–56 (salon), beauty professionals (Academy).Core Offers: LED Lash Extensions (salon), LED Lash Masterclass (Academy).Platforms: Instagram + Google for salon; Instagram + TikTok for Academy.Funnel Example:Reel → bio link → landing page → enrolment.Blog → Google search → Academy page → checkout.Repurposing: Blog posts → Reels → GMB
- [Lesson 2: Building Your Marketing Action Plan](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-building-your-marketing-action-plan/): Use this framework to create a simple, customised plan:Step 1 – Define Your Client & OfferWho are you targeting? (Salon clients, students, product buyers?)What’s your core offer? (Service, course, or product?)Step 2 – Choose Your PlatformsWhere does your client spend the most time? Instagram? Google? TikTok?Start with 1–2 core platforms and build consistency.Step 3 –
- [Lesson 1: The Marketing Framework Recap](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-the-marketing-framework-recap/): IntroductionCongratulations 🎉 — you’ve reached the end of the Social Media Advertising Course!By now, you’ve learned how to:Identify your ideal client.Build and optimise social platforms (Facebook, Instagram, TikTok).Use Google & SEO to attract action-ready clients.Create funnels and landing pages that convert.Run ads strategically (without wasting money).Repurpose content to save time and multiply reach.Track analytics and
- [Student Activity: Advanced Marketing Planner](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/student-activity-advanced-marketing-planner/): Download the Advanced Marketing Planner Worksheet and:Write one idea for a lead magnet to build your email list.Draft one SMS you could send that would feel valuable (not spammy).Brainstorm one local business or influencer you could collaborate with.Research one PR opportunity (award, podcast, local feature) relevant to your industry.
- [Lesson 4: PR Opportunities](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-pr-opportunities/): Public relations (PR) can give your business credibility and reach you can’t always buy with ads.Types of PR opportunities:Local business awards.Newspaper or magazine features.Guest speaking or podcast interviews.Sponsoring local events.Case Study: City of Whittlesea AwardWhen Lashes On Point won the Small Business Award, it:Boosted local visibility (featured in Local Scoop magazine).Gave us a PR angle
- [Lesson 3: Collaborations & Influencer Seeding](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-collaborations-influencer-seeding/): Collaborations:Work with local or complementary businesses to expand reach.Example: Lashes On Point cross-promoted with Nillumbik Electrical (family business).Example: Partner with a hair salon to create combined packages.Influencer Seeding:Send free or discounted products/services to influencers in exchange for exposure.Choose influencers aligned with your brand (local, beauty-focused, authentic).Track ROI — did you get new bookings or followers?Set
- [Lesson 2: Text Marketing (Powerful vs. Spammy)](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-text-marketing-powerful-vs-spammy/): When SMS is powerful:Appointment reminders.Limited-time promotions (used sparingly).Launch day notifications (e.g., course enrolments opening).When SMS is spammy:Daily or frequent sales messages.Sending texts without permission.Messages that feel generic or intrusive.Best practices:Always get consent (opt-in).Keep it short and personal.Use sparingly — no more than 1–2 texts per month unless it’s an appointment reminder.📌 At Lashes On Point,
- [Lesson 1: Email Marketing Integration (Build a List from Socials)](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-email-marketing-integration-build-a-list-from-socials/): IntroductionSocial media and SEO are the foundation of digital marketing — but if you want to accelerate growth, you need to explore additional strategies.This module covers:Email marketing integration.Text (SMS) marketing — when it works and when it backfires.Collaborations and influencer seeding.PR opportunities and how to leverage them.Lesson 1: Email Marketing Integration (Build a List from
- [Lesson 5: Student Activity – Analytics Tracker](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-5-student-activity-analytics-tracker/): Download the Analytics Tracking Worksheet and:Write down your top 3 performing posts from the last month.Note which platform brought in the most traffic or enquiries.Record your follower growth (or website traffic) for the month.Write one action step for next month (e.g., “Make more Reels with educational tips”).
- [Lesson 4: Example – Lashes On Point Analytics](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-example-lashes-on-point-analytics/): Instagram: Reels about LED lashes consistently got 3x more saves than static lash posts. → We shifted focus to video content.Google Business Profile: Weekly “What’s New” posts + reviews boosted visibility, keeping us in the top 3 “lash extensions Mill Park” results.Ads: A $10/day Meta ad for lash lifts brought in 6 new bookings in
- [Lesson 3: How to Use the Data](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-how-to-use-the-data/): Step 1 – Spot Patterns:Which posts consistently perform better?Which platform drives the most bookings?Step 2 – Refine Content:If Reels outperform static posts → make more Reels.If blogs about FAQs rank well → write more FAQ blogs.Step 3 – Reinvest:Scale up ads that are converting.Drop strategies that don’t lead to bookings.Step 4 – Review Consistently:Weekly: Quick
- [Lesson 2: Analytics by Platform](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-analytics-by-platform/): Instagram & Facebook (Meta Business Suite)Post reach + engagement.Website clicks from posts and profile.Demographics (age, location of followers).TikTok AnalyticsViews, average watch time, profile visits.Which videos led to bio link clicks.Google Business ProfileSearches (how many people found you).Actions (calls, website clicks, directions).New reviews.Website/SEO (Google Analytics or AIOSEO plugin)Traffic sources (Google, Instagram, Facebook, TikTok).Bounce rate (are people
- [Lesson 1: Which Metrics Matter](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-which-metrics-matter/): IntroductionCreating content and running ads are only half the job — the other half is knowing what’s actually working.Without analytics, marketing becomes guesswork. With analytics, you can clearly see:Which platforms bring in the most leads.What type of content resonates best with your audience.Where to spend more time and money.Where to cut back.This module will teach
- [Lesson 5: Student Activity – Repurpose Planner](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-5-student-activity-repurpose-planner/): Download the Content Repurposing Planner Worksheet and:Choose one blog, testimonial, or video you’ve already created.Write 5 different formats you could repurpose it into (post, Reel, email, etc.).Use Canva to design at least one graphic.Schedule 2 repurposed pieces this week using a scheduling app.
- [Lesson 4: Example – Lash Lift Blog Repurposed](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-example-lash-lift-blog-repurposed/): Here’s how I repurposed one blog at Lashes On Point:Blog: “Everything You Need to Know About Lash Lifts.”Instagram Reel: Quick 15-sec clip showing the process with text: “3 Reasons Lash Lifts Last 6–8 Weeks.”Story: Shared behind-the-scenes video of Steph performing a lash lift + poll: “Would you try it?”Google Business Profile Post: Condensed the blog
- [Lesson 3: Tools That Help](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-tools-that-help/): CanvaDesign branded graphics, infographics, Pinterest pins, or Stories.Re-size easily for multiple platforms.Scheduling AppsMeta Business Suite (free for Facebook + Instagram).Later, Planoly, or Buffer for multi-platform scheduling.Save time by batching posts for the week/month.CapCut / InShotEdit one video and re-export it for TikTok, Reels, and YouTube Shorts.📌 Invest in tools that save you hours — consistency
- [Lesson 2: How to Turn 1 Piece of Content Into 10](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-how-to-turn-1-piece-of-content-into-10/): Let’s take a single blog post as an example:Original Content: Blog PostTopic: “Everything You Need to Know About Lash Lifts.”From this, you can create:Instagram Post → Before/after photo + snippet from the blog.Instagram Reel → 15-second video with text overlay: “3 Reasons Lash Lifts Are Low-Maintenance.”Instagram Story → Poll: “Would you try a lash lift?
- [Lesson 1: Why Repurposing Works](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-why-repurposing-works/): IntroductionOne of the biggest challenges business owners face is feeling like they need to constantly create new content. The truth is, you don’t need more content — you need to repurpose the content you already have.Repurposing means taking one piece of content and turning it into multiple formats across different platforms. This multiplies your visibility,
- [Lesson 6: Student Activity – Ad Planning Worksheet](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-6-student-activity-ad-planning-worksheet/): Download the Ad Planning Worksheet and fill in:Offer: What are you promoting (service, product, or course)?Funnel Destination: Which landing page or booking page will you link to?Audience: Who is your ideal client (cold, warm, lookalike)?Creative Idea: What photo/video will you use?Copy Hook: What will your caption say to grab attention?CTA: What action do you want
- [Lesson 5: Example – Salon Service Ad (Before/After Brows)](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-5-example-salon-service-ad-before-after-brows/): For salon services, ads can be simpler but still effective.Example Funnel – Brow Transformation Ad:Awareness: Boosted post showing before/after brows.Interest: Viewers clicked through to the salon Page and saw reviews.Decision: They looked at the service menu.Action: They booked via the CTA button.Ad Details:Creative: High-quality before/after photo with caption “Brows that frame your face — book
- [Lesson 4: Example – Lashes On Point LED Lash Course Meta Ad Campaign](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-example-lashes-on-point-led-lash-course-meta-ad-campaign/): When we launched the LED Lash Masterclass, our funnel looked like this:Awareness: Instagram Reels explaining LED technology.Interest: Followers visited the Academy page.Decision: Students saw testimonials + course breakdown.Action: Retargeting ad pushed them back to “Enroll Now.”Ad Details:Creative: Short video showing LED lash curing + text overlay “Become one of the first LED Lash Pros in
- [Lesson 3: Audience Targeting](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-audience-targeting/): The biggest power of Meta Ads (Facebook + Instagram) is audience targeting.1. Cold AudiencesPeople who have never interacted with you before.Target by demographics (age, gender, location, interests).Best for awareness campaigns.2. Warm AudiencesPeople who already know you.Includes website visitors, social media engagers, or people who’ve watched your videos.Best for retargeting — reminding them to book or
- [Lesson 2: Budgeting — Test Ads vs. Scaling Winners](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-budgeting-test-ads-vs-scaling-winners/): Start small. Think of ads as experiments.Testing Phase:Budget: $5–$10 per day.Run 2–3 variations (different image/video, caption, CTA).Let them run for 5–7 days before making decisions.Scaling Phase:Once you find a winning ad (good conversions, low cost per lead), increase the budget slowly.Scale by 20–30% at a time (e.g., $10 → $15, not $10 → $100 overnight).Continue
- [Lesson 1: When to Start Running Ads (Not Too Soon!)](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-when-to-start-running-ads-not-too-soon/): IntroductionOrganic marketing (social posts, blogs, reviews) builds awareness and trust — but sometimes you need to speed things up and reach a wider audience. That’s where paid advertising comes in.Paid ads can be incredibly powerful, but only if used strategically. Running ads too early or without a funnel in place is like pouring water into
- [Lesson 5: Student Activity – Landing Page Blueprint](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-5-student-activity-landing-page-blueprint/): Download the Landing Page Wireframe Worksheet and:Write a headline for your service/product/course.List the benefits of your offer (3–5 bullet points).Add at least one piece of social proof (testimonial, review, transformation photo).Write your CTA button text.Sketch your landing page layout (headline at top, CTA repeated, offer breakdown in the middle).
- [Lesson 4: Case Study – LED Lash Masterclass Landing Page](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-case-study-led-lash-masterclass-landing-page/): Here’s how I built the landing page for my LED Lash Masterclass:Headline: “Upgrade Your Skills: Master LED Lash Extensions.”Offer: Broke down the modules, what was included, and the unique value (exclusive LED focus).Social Proof: Added screenshots of salon reviews + testimonials from students.Visuals: Included before/after LED lash images and a short video clip.CTA: “Enroll Now”
- [Lesson 3: How to Build with WordPress + WooCommerce](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-how-to-build-with-wordpress-woocommerce/): You don’t need complicated funnel software — a simple WordPress site with WooCommerce can build high-converting landing pages.Steps (my live example):Create a new page in WordPress.Add your core elements: headline, visuals, offer breakdown, testimonials, CTA button.Design with Elementor or your theme builder for drag-and-drop ease.WooCommerce integration: Add your product/course so the CTA button links straight
- [Lesson 2: Why Landing Pages Outperform Generic Website Links](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-why-landing-pages-outperform-generic-website-links/): No Distractions: Unlike a website with multiple tabs, menus, and blog links, a landing page keeps visitors focused on one action.Clarity: A landing page answers all the key questions in one place: What is it? Why does it matter? How do I get it?Consistency: Your social post → ad → landing page should all match
- [Lesson 1: Key Elements of a Landing Page](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-key-elements-of-a-landing-page/): IntroductionYou’ve learned how sales funnels guide people from awareness to action. The final step in that journey is the landing page — the page where someone either converts (books, buys, or enrols) or leaves.Unlike a full website with multiple distractions, a landing page has one clear goal. That’s why landing pages often convert 2–3x better
- [Lesson 5: Student Activity – Map Your Funnel](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-5-student-activity-map-your-funnel/): Download the Funnel Mapping Worksheet and complete:Write down one offer (service, product, or course).Define one awareness step (Reel, blog, boosted post).Define one interest step (Stories, FAQs, reviews, website).Define one decision step (testimonial, blog, service page).Define the action step (booking link, product checkout, enrolment).📌 Tip: Keep it simple. One clear funnel is more powerful than ten
- [Lesson 4: Example Funnel – Lashes On Point LED Lash Course](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-example-funnel-lashes-on-point-led-lash-course/): Here’s a real funnel we use for the Academy:Awareness – Student sees an Instagram Reel titled “Why LED lash extensions last longer.”Interest – They follow the page and binge other Reels about LED technology.Decision – They click the bio link and land on the Academy course page, reading testimonials from past students.Action – They click
- [Lesson 3: Building Trust With Reviews & Social Proof](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-building-trust-with-reviews-social-proof/): The decision stage is where many businesses lose clients — because people don’t fully trust them yet. That’s why social proof is crucial.Ways to build trust:Reviews: Collect and showcase Google and Facebook reviews.Testimonials: Share screenshots or video testimonials on Instagram Stories and posts.Case Studies: Share transformations with captions explaining client/student results.User-Generated Content: Repost client photos
- [Lesson 2: Funnel Touchpoints by Platform](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-funnel-touchpoints-by-platform/): Each platform fits into your funnel in a different way.Instagram FunnelAwareness: Reel showcasing LED lashes → grabs attention.Interest: Viewer follows your page and watches Stories.Decision: They send you a DM or click your bio link to learn more.Action: They hit your booking link or enrolment page.📌 Example: A Reel with text overlay “Why LED lashes
- [Lesson 1: What Is a Sales Funnel?](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-what-is-a-sales-funnel/): IntroductionYou’ve learned how to use social platforms, Google, and SEO to get visibility. But visibility alone doesn’t pay the bills — conversions do.This is where sales funnels come in. A sales funnel is simply the path your customer takes from first discovering you → to becoming interested → to deciding → to taking action (booking,
- [Lesson 7: Case Study – Lashes On Point](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-7-case-study-lashes-on-point/): Here’s how SEO + Google works for my salon:Local SEO: GBP optimised → appear in top 3 for “lash extensions Mill Park.”Blogs: “Are LED Lashes Safe?” blog → ranks on Google, drives organic traffic.Meta Descriptions: Updated service pages → higher click-through rates.Reviews: Dozens of 5-star reviews boosted credibility, bringing in new clients who found us
- [Lesson 6: Tracking Your Google Performance](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-6-tracking-your-google-performance/): To measure success:Google Business Profile Insights: See how many people searched, clicked, or called.Google Analytics: Track where website traffic is coming from (social, SEO, direct).AIOSEO Plugin (WordPress): Shows keyword rankings and SEO health of your site.📌 Don’t just track clicks — track actions. Are people booking, calling, or buying?
- [Lesson 5: Keywords, Tags & Meta Descriptions](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-5-keywords-tags-meta-descriptions/): Keywords = what people type into Google.Use tools like Google Keyword Planner, Ubersuggest, or just type into Google search and note suggestions.Tags = how you organise blog posts on your site.Example: Tags like “LED lashes,” “lash lift tips,” “Mill Park beauty.”Meta Descriptions = your first impression in search results.Keep them concise, keyword-rich, and enticing.Example: “Mill
- [Lesson 4: Blogging for SEO](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-blogging-for-seo/): Blogs build authority and keep your site fresh.Why they work:Answer FAQs your clients are already Googling.Build trust by positioning you as the expert.Drive traffic directly to your booking page.Examples for a salon:“Are LED Lash Extensions Safe?”“Lash Lift vs Lash Extensions: Which is Right for You?”“5 Aftercare Tips for Long-Lasting Lashes.”SEO Tip:Each blog should:Target 1–2 keywords.Be
- [Lesson 3: SEO Basics for Your Website](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-seo-basics-for-your-website/): Your website doesn’t need to be complex, but it does need to be SEO-friendly.Key elements:Keywords: Phrases clients search (e.g., “LED lash extensions Melbourne”).Meta Titles: Short, keyword-rich headlines that show in search results.Example: “LED Lash Extensions Melbourne | Lashes On Point.”Meta Descriptions: 150–160 character summaries encouraging clicks.Example: “Discover Mill Park’s award-winning lash salon offering Russian Volume,
- [Lesson 2: Setting Up & Optimising Your Google Business Profile](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-setting-up-optimising-your-google-business-profile/): Your GBP is free and essential. Optimise it like this:Business Name: Use your exact name — no keyword stuffing.Description: Include keywords naturally.Example: “Lashes On Point is Mill Park’s multi-award-winning lash and beauty salon, specialising in handcrafted Russian Volume, LED lashes, lash lifts, brows, and teeth whitening.”Categories: Choose the most relevant ones (e.g., Beauty Salon, Lash
- [Lesson 1: Why Google & SEO Matter](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-why-google-seo-matter/): IntroductionSocial media builds awareness and trust — but Google captures clients who are ready to take action now. When someone types “lash extensions Mill Park” into Google, they’re not browsing — they’re booking.This module will show you how to:Optimise your Google Business Profile (GBP).Use SEO basics on your website.Create blogs that drive visibility.Understand keywords, tags,
- [Lesson 5: Cross-Posting TikToks to Instagram Reels](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-5-cross-posting-tiktoks-to-instagram-reels/): One of the best things about TikTok is that you can reuse the same content on Instagram.Why cross-post?Saves time — one video = two platforms.Reaches different audiences (TikTok skews younger, Instagram more mixed).Increases consistency across your content strategy.How to do it effectively:Remove the TikTok watermark (use apps like SnapTik or CapCut).Post on Instagram Reels with
- [Lesson 4: Example – Turning a Lash Lift Video Into an Educational Mini-Clip](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-example-turning-a-lash-lift-video-into-an-educational-mini-clip/): Here’s how to repurpose a service video into a TikTok:Film the process: Record short clips of the lash lift steps.Add text overlay: “Lash lifts explained in 20 seconds.”Highlight benefits:No extensionsLow-maintenanceLasts 6–8 weeksAdd trending audio: Choose a currently popular sound.End with CTA: “Would you try a lash lift? Comment below!”This transforms a normal service video into
- [Lesson 3: Trend-Hopping While Staying Brand Aligned](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-trend-hopping-while-staying-brand-aligned/): Trends are the fuel of TikTok, but jumping on every trend can make your content feel random.How to stay aligned:Pick trends that fit your niche.A trending sound could be used with text like: “When you find out LED lashes last longer than traditional.”Adapt trends to your brand voice.Keep visuals consistent with your salon or product
- [Lesson 2: Content Pillars on TikTok](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-content-pillars-on-tiktok/): To succeed on TikTok, focus on three main content types:EducationShare quick tips, FAQs, or myth-busting.Example: “3 mistakes that ruin your lash extensions” in 15 seconds.EntertainmentUse humour, relatable situations, or trends to connect with your audience.Example: Lip-sync video captioned: “When a client says they want ‘natural lashes’ but shows you a picture of mega volume.”StorytellingShare behind-the-scenes,
- [Lesson 1: Why TikTok Is Different](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-why-tiktok-is-different/): IntroductionTikTok is not just an app for dancing teenagers anymore — it’s one of the fastest-growing platforms for businesses of all sizes.What makes TikTok so powerful is its algorithm: content is pushed to people who don’t follow you, giving small accounts the same chance to go viral as large ones.This module will teach you:Why TikTok
- [Lesson 6: Example — Cross-Promotion](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-6-example-cross-promotion/): Cross-promotion shows your business is trustworthy and connected.Example: Lashes On Point + Nillumbik ElectricalWe showcased both brands’ 5-star reviews side by side:Lashes On Point → focused on beauty and client care.Nillumbik Electrical → highlighted attention to detail, safety, and customer service.This cross-promotion:Reinforced both businesses’ credibility.Exposed each business to the other’s audience.Built community trust.📌 Look for
- [Lesson 5: Leveraging Reviews for Credibility](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-5-leveraging-reviews-for-credibility/): Reviews = social proof. They’re often the deciding factor for new clients.How to maximise them:Ask happy clients to leave reviews (ask at the end of appointments or follow up with a message).Respond to every review with gratitude.Share reviews as graphics, Stories, or highlight them in posts.Case Example: Lashes On PointOur 5-star Facebook reviews have directly
- [Lesson 4: Organic Posts vs. Boosted Ads](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-organic-posts-vs-boosted-ads/): Organic PostsBuild community and portfolio.Examples: Before/afters, client testimonials, educational posts, salon updates.Free, but limited reach (especially without engagement).Boosted AdsExtend the reach of posts that are already performing well.Best for: awareness and visibility.Example: A lash lift transformation post performing well → boost it to local women aged 21–45 for $10.📌 Strategy: Use organic to build, boosted
- [Lesson 3: Ads Manager Basics](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-ads-manager-basics/): Boosting posts has its place, but Ads Manager gives you full control over targeting and results.Key features you need to know:Audience Targeting: Choose by age, gender, location, and interests.Custom Audiences: Retarget people who visited your website, watched your videos, or engaged with your content.Lookalike Audiences: Facebook finds people similar to your best clients.Budget: Start small
- [Lesson 2: Facebook Groups vs. Pages](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-facebook-groups-vs-pages/): Many businesses get confused about the difference — here’s how to use both strategically.Facebook PagePublic, visible to anyone.Best for: advertising, credibility, reviews, sharing updates.Facebook GroupPrivate or closed, community-based.Best for: deeper engagement, education, connection, and exclusivity.Example Application:Lashes On Point uses its Page to share updates, collect reviews, and run ads.A separate Group could be created for
- [Lesson 1: Setting Up a Strong Facebook Business Page](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-setting-up-a-strong-facebook-business-page/): IntroductionFacebook may not be the “coolest” platform anymore, but it remains one of the most powerful tools for small businesses. It combines community building, reviews, and Ads Manager — giving you organic reach and some of the most advanced advertising tools available.For service-based businesses, Facebook is often where potential clients go to check reviews, see
- [Lesson 4: Example Breakdown – Lashes On Point](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-example-breakdown-lashes-on-point/): Salon ClientsWomen 21–56.Aesthetics-conscious, value self-care and convenience.Want lashes and brows to save time and boost confidence.Spend time on Instagram and Facebook for beauty inspo.Trust Google reviews before booking.Academy StudentsWomen 18–35.Early career or beauty professionals, looking to upskill.Education-focused, career-driven, seeking new revenue streams.Spend time on Instagram, TikTok, and LinkedIn.Look for authority and credibility before investing in
- [Lesson 5: Case Study — Lashes On Point](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-5-case-study-lashes-on-point/): To see how this all ties together, here’s how Lashes On Point uses Instagram strategically:Reels: LED lash extensions → for discovery and viral reach.Posts: Brow transformations → for evergreen portfolio credibility.Stories: Behind-the-scenes → builds trust and connection with clients.Guides: Repurposed blogs → education and FAQs.Hashtags + Location: Optimised for Melbourne clients → consistent local bookings.Insights:
- [Lesson 4: Using Insights to Refine Strategy](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-4-using-insights-to-refine-strategy/): Instagram Insights show what’s working so you can do more of it.Track:Content Reach: Which posts/Reels reached the most people?Engagement: Which got the most saves, shares, or comments?Actions Taken: Did people click your website, booking link, or bio?Follower Growth: Which content attracted new followers?Example: Lashes On PointLED lash Reels → 3x higher reach.Brow transformation posts →
- [Lesson 3: How to Batch Content & Save Time](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-3-how-to-batch-content-save-time/): Creating content daily is exhausting — batching saves time and keeps you consistent.Batching Workflow:Plan: Brainstorm 5–10 content ideas from your pillars (educational, transformational, connection, promotional).Create: Set aside 2–3 hours weekly to film Reels, take before/after photos, and write captions.Design: Use Canva templates for infographics, branded with your colours and logo.Schedule: Use tools like Meta Business
- [Lesson 2: Hashtags & Location Tags for Visibility](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-2-hashtags-location-tags-for-visibility/): Why They MatterHashtags and location tags act as keywords for Instagram. They help new clients discover you.Hashtags: Use a mix of broad (#LashExtensions) + niche (#MelbourneLashes #RussianVolumeMelbourne).Location Tags: Always tag your salon location or city so you show up in local searches.📌 Example: Lashes On Point posts with hashtags like #MelbourneLashes + location tag “Mill
- [Lesson 1: Anatomy of Instagram](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-1-anatomy-of-instagram/): Instagram offers multiple ways to showcase your business. Each format serves a different purpose, and the best strategy is to use them together.Posts – Your Evergreen PortfolioPosts sit on your grid forever, building your visual portfolio.Best for: Before & afters, educational infographics, inspirational quotes, service highlights.Captions: Use them to educate, share stories, and include a
- [Lesson 10: Repurposing Content for Maximum Reach](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/lessons/lesson-10-repurposing-content-for-maximum-reach/): IntroductionOne of the biggest struggles business owners face with social media is feeling like they need to constantly create new content from scratch.The truth is: you don’t need more content — you need to repurpose the content you already have.Repurposing means taking one piece of content and adapting it into multiple formats across different platforms.
- [Module 4: Step-by-Step Lash Lift Procedure](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/lessons/module-4-step-by-step-lash-lift-procedure/): This module is where theory turns into practice. Here you’ll learn the precise steps required to deliver a professional lash lift and tint. Following a consistent routine ensures safety, efficiency, and stunning results every time.Step 1: Client Preparation & ConsultationReview consultation form: Confirm there are no contraindications.Patch test: Ensure this has been completed 24–48 hours
- [Module 7: Client Education & Aftercare with LED Adhesive](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/lessons/module-7-client-education-aftercare-with-led-adhesive/): Client Aftercare Guidelines for LED LashesAlthough LED adhesive is stronger and more resilient, good aftercare is still essential for lash longevity and lash health.a) Cleansing & HygieneClean lashes daily with a professional lash cleanser and cleansing brush.Rinse thoroughly with water — safe immediately after treatment since LED adhesive is fully cured.Regular cleansing prevents buildup of
- [Module 4: Core Techniques – Isolation & Fan Creation](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/lessons/module-4-core-techniques-isolation-fan-creation/): Topics CoveredLash mapping fundamentalsStyling for almond, hooded, round, and downturned eyesDesigning balanced and flattering looksCustomising curl, length, and density to client preferencesLearning OutcomesBy the end of this module, you will be able to:Confidently map lashes for any eye shape.Create both natural and dramatic LED lash looks.Use fan styling for creative artistry and client satisfaction.Master isolation
- [Module 2: The Lash Growth Cycle](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/lessons/module-2-the-lash-growth-cycle/): Topics CoveredThe three phases of the lash growth cycle: Anagen, Catagen, TelogenHow lash shedding impacts extensions and refillsSeasonal shedding and other client-specific factorsWhy lash knowledge builds client trust and retentionLearning OutcomesBy the end of this module, you will be able to:Understand the natural lash growth cycle and how it affects extensions.Recognise how shedding impacts lash
- [Module 3: Using LED adhesive](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/lessons/module-3-using-led-adhesive/): Topics CoveredFan creation process: from pick-up to placementUsing LED adhesive in fan applicationComfort and safety considerations for clientsWhy LED adhesive reduces stickies and speeds applicationLearning OutcomesBy the end of this module, you will be able to:Create consistent, secure fans using LED adhesive.Apply LED adhesive safely and comfortably for clients.Understand how LED technology minimises stickies and
- [Module 7: Business & Marketing](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/lessons/module-7-business-marketing/): Lash Lifts and Tints are one of the fastest-growing beauty services due to their affordability, low maintenance, and wide appeal. By learning how to position and market this treatment, you can attract new clients, encourage repeat visits, and increase your salon’s profitability.Positioning Lash Lift & Tint in Your BusinessPremium yet accessible: Market it as a
- [Module 8: Assessment & Certification](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/lessons/module-8-assessment-certification/): This final module is designed to ensure you are confident, competent, and fully prepared to offer Lash Lift & Tint services as a professional. Assessment is an important step in validating your knowledge and practical skills, and it gives both you and your future clients peace of mind.Assessment OverviewYour assessment consists of two parts:Theory TestMultiple-choice
- [Module 6: Aftercare & Client Education](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/lessons/module-6-aftercare-client-education/): The success of a lash lift doesn’t end when the client leaves your salon—it continues at home. Educating clients on correct aftercare ensures they enjoy long-lasting results while protecting the health of their natural lashes. This module equips you with the knowledge and scripts to confidently guide your clients.Immediate Aftercare: The First 24–48 HoursThe first
- [Module 5: Troubleshooting & Client Challenges](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/lessons/module-5-troubleshooting-client-challenges/): Even the most skilled lash artists will encounter challenges. What sets professionals apart is their ability to identify issues quickly, correct them effectively, and reassure clients with confidence. This module covers the most common lash lift and tint problems, their causes, and practical solutions.Issue 1: Uneven LiftCause:Lashes not placed evenly on the shield/rod.Incorrect shield size
- [Module 3: Tools & Products](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/lessons/module-3-tools-products/): Having the right tools and products—and knowing how to use them correctly—is essential for performing safe, consistent, and professional lash lifts and tints. This module will walk you through the complete kit setup, product functions, and best practices for maintaining a hygienic and efficient workspace.The Lash Lift & Tint Kit EssentialsLifting & Setting SolutionsLifting Lotion:
- [Module 2: Theory & Anatomy](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/lessons/module-2-theory-anatomy/): Understanding the science behind lash lifting and tinting is the foundation of achieving safe, consistent, and beautiful results. This module will guide you through the natural lash growth cycle, the chemistry behind how lifts work, tinting theory, and how to tailor your technique to different lash types and eye shapes.The Natural Lash Growth CycleJust like
- [Module 1: Introduction](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/lessons/module-1-introduction/): Welcome to the Lash Lift & Tint CourseCongratulations on taking the first step toward mastering one of the most in-demand beauty treatments in today’s industry. This course is designed to equip you with both the theory and practical knowledge to confidently and safely perform lash lifts and tints on clients.By the end of your training,
- [Module 5: Styling for Different Eye Shapes](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/lessons/module-5-styling-for-different-eye-shapes/): Topics CoveredLash mapping fundamentalsStyling for almond, hooded, round, and downturned eyesDesigning balanced and flattering looksCustomising curl, length, and density to client preferencesFan styling for creative artistry and client satisfactionLearning OutcomesBy the end of this module, you will be able to:Confidently map lashes for any eye shape.Create both natural and dramatic LED lash looks.Customise curl, length,
- [Module 6: Troubleshooting & Client Challenges](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/lessons/module-6-troubleshooting-client-challenges/): Topics CoveredHow LED adhesive eliminates common retention problemsManaging allergic reactions with safer curingPreventing premature lash loss with flexible LED bondsOvercoming client aftercare challenges with LED technologyLearning OutcomesBy the end of this module, you will be able to:Diagnose client challenges specific to lash retention and comfort.Explain how LED adhesive reduces or eliminates many issues associated with
- [Module 8: Business & Brand Elevation](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/module-8-business-brand-elevation/): Why Business Matters in Lash ArtistryMastering Russian Volume is only half the journey — the other half is positioning yourself as a premium lash artist. Russian Volume is one of the most in-demand and highest-value services in the beauty industry, but to truly benefit from your skillset, you need to market, price, and showcase your
- [Module 5: Styling & Eye Design](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/module-5-styling-eye-design/): The Art of Lash StylingHandcrafted Russian Volume isn’t just about making fans — it’s about designing a look that enhances each client’s unique features. True lash artistry comes from knowing how to balance curl, length, and density with the client’s natural eye shape, bone structure, and personal style.This module will give you the tools to
- [Module 6: Troubleshooting & Refinement](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/module-6-troubleshooting-refinement/): Why Troubleshooting MattersEven the most experienced lash artists face challenges during volume application. Mastering troubleshooting ensures you can confidently adapt in real time, deliver consistent results, and build trust with clients. In this module, we’ll go through the most common issues in Russian Volume and how to solve them quickly and effectively.Issue 1: Collapsing FansCause:Too
- [Module 3: The Art of Fan Creation](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/module-3-the-art-of-fan-creation/): Why Fan Mastery MattersThe heart of Russian Volume is the fan. A well-crafted fan transforms a set from ordinary to extraordinary — it adds softness, density, and dimension while protecting lash health. Your ability to create fans consistently is what defines you as a true volume artist.Handcrafted fan work is a skill that requires patience
- [Module 4: Advanced Application Process](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/module-4-advanced-application-process/): Bringing Fans to LifeNow that you’ve learned how to handcraft volume fans, it’s time to master the application process. Creating a beautiful fan is only half the skill — attaching it securely, cleanly, and in the right place is what transforms a set into world-class work.In this module, we’ll walk through isolation, adhesive control, placement,
- [Module 2: Lash Theory & Extension Types](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/module-2-lash-theory-extension-types/): The Foundation of Advanced Lash ArtistryBefore we begin creating handcrafted Russian Volume fans, it’s essential to understand the anatomy of natural lashes, their growth cycles, and how different extension types fit into the bigger picture of lash artistry. Mastering these fundamentals ensures your work is not only beautiful, but safe and sustainable for your clients.Natural
- [Spinal Health as a Lash Tech](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/lessons/spinal-health-as-a-lash-tech-2/): Protecting Your Spine as a Lash Artist 🪑✨Long hours behind the lash bed can take a toll on your posture, back, and overall spinal health. In this video, I share practical tips and techniques to support your body while you work—so you can lash longer, stay pain-free, and protect your health in the beauty industry.If
- [Spinal Health as a Lash Tech](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/lessons/spinal-health-as-a-lash-tech/): Protecting Your Spine as a Lash Artist 🪑✨Long hours behind the lash bed can take a toll on your posture, back, and overall spinal health. In this video, I share practical tips and techniques to support your body while you work—so you can lash longer, stay pain-free, and protect your health in the beauty industry.If
- [Bonus- Spinal Health as a Lash Tech](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/bonus-spinal-health-as-a-lash-tech/): Protecting Your Spine as a Lash Artist 🪑✨Long hours behind the lash bed can take a toll on your posture, back, and overall spinal health. In this video, I share practical tips and techniques to support your body while you work—so you can lash longer, stay pain-free, and protect your health in the beauty industry.If
- [BONUS- Corrective Styling on Difficult Clients](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/lessons/bonus-corrective-styling-on-difficult-clients-2/): Video 1Video 2
- [BONUS- Business Book Recommendations](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/lessons/bonus-business-book-recommendations-3/): Best business book recommendations for girlbosses.
- [BONUS- Mindset Book Recommendations](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/lessons/bonus-mindset-book-recommendations/): Best mindset and motivational books for girlbosses that really made a difference to my career.
- [BONUS- Best Mindset Book Recommendations](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/lessons/bonus-best-mindset-book-recommendations/)
- [BONUS- Business Book Recommendations](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/lessons/bonus-business-book-recommendations-2/)
- [BONUS- Corrective styling on difficult clients](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/bonus-corrective-styling-on-difficult-clients/): Video 1Video 2
- [BONUS- Mindset shift book recommendations](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/bonus-mindset-shift-book-recommendations/): My favourite and most beneficial mindset book recommendations that helped shape my salon.
- [BONUS: Business Book Recommendations](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/bonus-business-book-recommendations/): Here are some amazing 'Business' book recommendations that have massively helped me shape my career:
- [BONUS- Oil Free Products?](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/bonus-oil-free-products/): Traditional oil-based skincare products can break down the bond of traditional eyelash extension adhesive, leading to premature lash shedding and poor retention. The oils interfere with the cyanoacrylate glue used in most adhesives, weakening its hold and compromising the longevity of the lash set. This is why client education is crucial—ensuring clients understand aftercare, including
- [BONUS- Retention Checklist](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/lessons/bonus-retention-checklist/): Several factors can impact how long eyelash extensions last, and it’s not always just client aftercare to blame. Retention issues can stem from technician error such as poor isolation or incorrect lash placement, which compromises the bond. Oil residue on the natural lashes—from makeup, skincare, or inadequate cleansing—can also prevent proper adhesion. Additionally, hormonal shifts
- [Module 3.2: Tools & Products for LED Lashing](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/lessons/module-3-2-tools-products-for-led-lashing/): Topics CoveredLED curing device and safety guidelinesLED adhesive: storage, shelf life, handlingLash extensions: curls, lengths, and thicknesses (0.03–0.07 mm)Essential tools: tweezers, pads, tapes, brushes, micro-brushes, disposablesHygiene, sanitation & safe practice standardsLearning OutcomesBy the end of this module, you will be able to:Correctly set up your lash station for LED treatments.Select the right products to maximise
- [Module 1: The Future of Lash Technology – Introduction to LED](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/lessons/module-1-the-future-of-lash-technology-introduction-to-led/): Topics CoveredWhat are LED eyelash extensions?How LED adhesive works vs. traditional cyanoacrylate glueThe benefits: instant curing, oil resistance, flexibility, durabilitySafety standards & client suitabilityLearning OutcomesBy the end of this module, you will be able to:Understand the science behind LED adhesive.Identify which clients benefit most from LED lash services.Build confidence in promoting LED as a premium

## Quizzes

- [Student Activity: SEO Starter Plan](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/quizzes/student-activity-seo-starter-plan/)
- [Student Activity: TikTok Planner](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/quizzes/student-activity-tiktok-planner/)
- [Student Activity: Facebook Action Plan](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/quizzes/student-activity-facebook-action-plan/)
- [Student Activity: Instagram Action Plan](https://lashesonpoint.com.au/courses/social-media-advertising-online-course/quizzes/student-activity-instagram-action-plan/)
- [Case Study Requirement](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/quizzes/case-study-requirement/)
- [2 Case Studies Required](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/quizzes/3-case-studies-required/): Submit 2 case studies demonstrating your Russian Volume application skills. Each case study must include before and after photographs of a full set. All case studies must be completed on different people (no repeat models). Only handcrafted Russian Volume fans may be used (no pre-mades or pro-mades). Email your case studies to: lashesonpoint_australia@hotmail.com with the
- [Final Case Study](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/quizzes/final-case-study/): To complete your certification, you are required to submit 3 case studies of LED eyelash extension applications. Each case study must include clear before and after photographs of your client, with images taken both eyes open and eyes closed, to demonstrate your understanding of the curriculum and correct LED application. Please email your case studies
- [LED Lash Online Course – Quiz](https://lashesonpoint.com.au/courses/led-eyelash-extensions-master-class/quizzes/led-lash-online-course-quiz/)
- [Lash Lift & Tint Quiz Instructions: Answer all questions. Each question is worth 1 point. A score of 8/10 or higher is required to pass.](https://lashesonpoint.com.au/courses/lash-lift-and-tint-master-class/quizzes/lash-lift-tint-quiz-instructions-answer-all-questions-each-question-is-worth-1-point-a-score-of-8-10-or-higher-is-required-to-pass/): Instructions: Answer all questions. Each question is worth 1 point. A score of 8/10 or higher is required to pass.
- [🌸 Handcrafted Russian Volume Masterclass – Final Quiz](https://lashesonpoint.com.au/courses/handcrafted-russian-volume-masterclass/quizzes/🌸-handcrafted-russian-volume-masterclass-final-quiz/): Instructions for Students: You must achieve 80% or higher to pass. You have 30 minutes to complete the quiz. You may attempt the quiz twice. Some questions may have more than one correct answer.

## Categories

- [Uncategorized](https://lashesonpoint.com.au/category/uncategorized/)
- [✨ Lash Technology & Innovations](https://lashesonpoint.com.au/category/lash-technology-led-lash-technology-lash-adhesives-tools-lash-retention/): Stay ahead of the curve with the latest in lash technology and innovations. From LED lash extensions to cutting-edge adhesives and tools, explore how modern techniques are transforming the lash industry for better results, retention, and client satisfaction.
- [💖 Lash Extensions](https://lashesonpoint.com.au/category/eyelash-extensions/): Everything you need to know about lash extensions—explore styles like Classic, Hybrid, Russian Volume, and LED Lash Extensions. Get expert tips on application, aftercare, retention, and choosing the perfect lash look for your eyes.
- [🌿 Brow Services](https://lashesonpoint.com.au/category/brow-services/): Explore our range of expert brow services, including shaping, waxing, tinting, and lamination. Learn how to enhance and maintain your brows with professional tips, treatment guides, and aftercare advice tailored to your unique features.
- [💬 Client Education & FAQs](https://lashesonpoint.com.au/category/client-education/): Find answers to all your questions about lashes, brows, and beauty treatments at Lashes On Point. From first-time visit guides to patch test info and client testimonials, this is your go-to hub for everything you need to feel confident and prepared.
- [🎀 Beauty Tips & Maintenance](https://lashesonpoint.com.au/category/beauty-tips/): Discover expert beauty tips and maintenance advice to keep your lashes, brows, and skin looking flawless between salon visits. From daily routines to aftercare essentials, find everything you need to extend the life of your treatments and enhance your natural beauty.
- [📍 Musings of a Lash Artist](https://lashesonpoint.com.au/category/about/): Step inside the mind of a lash artist. From behind-the-scenes stories and personal reflections to industry insights and creative inspiration—this is where passion for beauty meets real talk from the salon floor.
- [📈 Lashes On Point- Mill Park](https://lashesonpoint.com.au/category/lashes-on-point/)

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- [Customisable lash extensions](https://lashesonpoint.com.au/tag/customisable-lash-extensions/)
- [Lash extensions for sensitive eyes](https://lashesonpoint.com.au/tag/lash-extensions-for-sensitive-eyes/)
- [3D printed lash spikes](https://lashesonpoint.com.au/tag/3d-printed-lash-spikes/)
- [lash trends 2025](https://lashesonpoint.com.au/tag/lash-trends-2025/)
- [anime lash spikes](https://lashesonpoint.com.au/tag/anime-lash-spikes/)
- [lash extensions Mill Park](https://lashesonpoint.com.au/tag/lash-extensions-mill-park/)
- [lash salon Melbourne](https://lashesonpoint.com.au/tag/lash-salon-melbourne/)
- [hybrid lash sets](https://lashesonpoint.com.au/tag/hybrid-lash-sets/)
- [lash styling tips](https://lashesonpoint.com.au/tag/lash-styling-tips/)
- [doll eye lashes](https://lashesonpoint.com.au/tag/doll-eye-lashes/)
- [anime lashes](https://lashesonpoint.com.au/tag/anime-lashes/)
- [dramatic lashes](https://lashesonpoint.com.au/tag/dramatic-lashes/)
- [bold lash look](https://lashesonpoint.com.au/tag/bold-lash-look/)
- [volume lashes](https://lashesonpoint.com.au/tag/volume-lashes/)
- [lash add-ons](https://lashesonpoint.com.au/tag/lash-add-ons/)
- [makeup remover for eyelash extensions](https://lashesonpoint.com.au/tag/makeup-remover-for-eyelash-extensions/)
- [Lashes On Point Mill Park](https://lashesonpoint.com.au/tag/lashes-on-point-mill-park/)
- [oil-free makeup remover](https://lashesonpoint.com.au/tag/oil-free-makeup-remover/)
- [lash-safe skincare](https://lashesonpoint.com.au/tag/lash-safe-skincare/)
- [eyelash extensions care tips](https://lashesonpoint.com.au/tag/eyelash-extensions-care-tips/)
- [gentle makeup remover](https://lashesonpoint.com.au/tag/gentle-makeup-remover/)
- [city of whittlesea business awards](https://lashesonpoint.com.au/tag/city-of-whittlesea-business-awards/)
- [beauty salon awards](https://lashesonpoint.com.au/tag/beauty-salon-awards/)
- [small business awards melbourne](https://lashesonpoint.com.au/tag/small-business-awards-melbourne/)
- [2025 business awards](https://lashesonpoint.com.au/tag/2025-business-awards/)
- [best beauty salons melbourne](https://lashesonpoint.com.au/tag/best-beauty-salons-melbourne/)
- [lash extension styles](https://lashesonpoint.com.au/tag/lash-extension-styles/)
- [lash styles for eye shapes](https://lashesonpoint.com.au/tag/lash-styles-for-eye-shapes/)
- [best lash extensions Mill Park](https://lashesonpoint.com.au/tag/best-lash-extensions-mill-park/)
- [lash mapping](https://lashesonpoint.com.au/tag/lash-mapping/)
- [custom lash extensions](https://lashesonpoint.com.au/tag/custom-lash-extensions/)
- [lashes for almond eyes](https://lashesonpoint.com.au/tag/lashes-for-almond-eyes/)
- [lashes for hooded eyes](https://lashesonpoint.com.au/tag/lashes-for-hooded-eyes/)
- [hybrid lash extensions](https://lashesonpoint.com.au/tag/hybrid-lash-extensions/)
- [cat eye lashes](https://lashesonpoint.com.au/tag/cat-eye-lashes/)
- [wispy lashes](https://lashesonpoint.com.au/tag/wispy-lashes/)
- [eyelash care](https://lashesonpoint.com.au/tag/eyelash-care/)
- [lash shampoo](https://lashesonpoint.com.au/tag/lash-shampoo/)
- [aftercare kit](https://lashesonpoint.com.au/tag/aftercare-kit/)
- [custom lash tools](https://lashesonpoint.com.au/tag/custom-lash-tools/)
- [handmade lash fans](https://lashesonpoint.com.au/tag/handmade-lash-fans/)
- [premium lash extensions](https://lashesonpoint.com.au/tag/premium-lash-extensions/)
- [eyelash extension quality](https://lashesonpoint.com.au/tag/eyelash-extension-quality/)
- [lash trays](https://lashesonpoint.com.au/tag/lash-trays/)
- [lash tweezers](https://lashesonpoint.com.au/tag/lash-tweezers/)
- [professional lash artist](https://lashesonpoint.com.au/tag/professional-lash-artist/)
- [lash application tools](https://lashesonpoint.com.au/tag/lash-application-tools/)
- [eyelash extension technique](https://lashesonpoint.com.au/tag/eyelash-extension-technique/)
- [eyelash extension dos and don'ts](https://lashesonpoint.com.au/tag/eyelash-extension-dos-and-donts/)
- [lash maintenance](https://lashesonpoint.com.au/tag/lash-maintenance/)
- [mascara and lash extensions](https://lashesonpoint.com.au/tag/mascara-and-lash-extensions/)
- [can you wear mascara with lash extensions](https://lashesonpoint.com.au/tag/can-you-wear-mascara-with-lash-extensions/)
- [lash damage prevention](https://lashesonpoint.com.au/tag/lash-damage-prevention/)
- [lash refill Mill Park](https://lashesonpoint.com.au/tag/lash-refill-mill-park/)
- [best lash salon Mill Park](https://lashesonpoint.com.au/tag/best-lash-salon-mill-park/)
- [refill appointment guide](https://lashesonpoint.com.au/tag/refill-appointment-guide/)
- [eyelash extensions Mill Park](https://lashesonpoint.com.au/tag/eyelash-extensions-mill-park/)
- [natural lash cycle](https://lashesonpoint.com.au/tag/natural-lash-cycle/)
- [melbourne lash tech](https://lashesonpoint.com.au/tag/melbourne-lash-tech/)
- [are led lashes safe](https://lashesonpoint.com.au/tag/are-led-lashes-safe/)
- [mill park lashes](https://lashesonpoint.com.au/tag/mill-park-lashes/)
- [sensitive eyes lashes](https://lashesonpoint.com.au/tag/sensitive-eyes-lashes/)
- [long-lasting lashes](https://lashesonpoint.com.au/tag/long-lasting-lashes/)
- [oil-proof lashes](https://lashesonpoint.com.au/tag/oil-proof-lashes/)
- [lash lift prep](https://lashesonpoint.com.au/tag/lash-lift-prep/)
- [lash care advice](https://lashesonpoint.com.au/tag/lash-care-advice/)
- [lash lift tips](https://lashesonpoint.com.au/tag/lash-lift-tips/)
- [lash prep](https://lashesonpoint.com.au/tag/lash-prep/)
- [natural lashes](https://lashesonpoint.com.au/tag/natural-lashes/)
- [clean lashes](https://lashesonpoint.com.au/tag/clean-lashes/)
- [tubing mascara](https://lashesonpoint.com.au/tag/tubing-mascara/)
- [oil-free lashes](https://lashesonpoint.com.au/tag/oil-free-lashes/)
- [lash lift results](https://lashesonpoint.com.au/tag/lash-lift-results/)
- [lash lift curl](https://lashesonpoint.com.au/tag/lash-lift-curl/)
- [coloured lashes](https://lashesonpoint.com.au/tag/coloured-lashes/)
- [clean girl aesthetic](https://lashesonpoint.com.au/tag/clean-girl-aesthetic/)
- [lash lifts](https://lashesonpoint.com.au/tag/lash-lifts/)
- [eyelash extension trends](https://lashesonpoint.com.au/tag/eyelash-extension-trends/)
- [natural lash look](https://lashesonpoint.com.au/tag/natural-lash-look/)
- [lash fashion](https://lashesonpoint.com.au/tag/lash-fashion/)
- [LED lashes Melbourne](https://lashesonpoint.com.au/tag/led-lashes-melbourne/)
- [lash tips](https://lashesonpoint.com.au/tag/lash-tips/)
- [lash tech secrets](https://lashesonpoint.com.au/tag/lash-tech-secrets/)
- [Beauty Industry Recognition](https://lashesonpoint.com.au/tag/beauty-industry-recognition/)
- [Brow Services Mill Park](https://lashesonpoint.com.au/tag/brow-services-mill-park/)
- [Small Business Award](https://lashesonpoint.com.au/tag/small-business-award/)
- [Salon News](https://lashesonpoint.com.au/tag/salon-news/)
- [Local Business Success](https://lashesonpoint.com.au/tag/local-business-success/)
- [Award-Winning Salon](https://lashesonpoint.com.au/tag/award-winning-salon/)
- [Client Appreciation](https://lashesonpoint.com.au/tag/client-appreciation/)
- [eyelash growth cycle](https://lashesonpoint.com.au/tag/eyelash-growth-cycle/)
- [lash technician tips](https://lashesonpoint.com.au/tag/lash-technician-tips/)
- [safe eyelash extensions](https://lashesonpoint.com.au/tag/safe-eyelash-extensions/)
- [lash safety](https://lashesonpoint.com.au/tag/lash-safety/)
- [natural brows](https://lashesonpoint.com.au/tag/natural-brows/)
- [fluffy brows](https://lashesonpoint.com.au/tag/fluffy-brows/)
- [brow lift](https://lashesonpoint.com.au/tag/brow-lift/)
- [lash and brow services](https://lashesonpoint.com.au/tag/lash-and-brow-services/)
- [brow shaping](https://lashesonpoint.com.au/tag/brow-shaping/)
- [eyebrow lamination Melbourne](https://lashesonpoint.com.au/tag/eyebrow-lamination-melbourne/)
- [brow sculpting](https://lashesonpoint.com.au/tag/brow-sculpting/)
- [lash health mill park](https://lashesonpoint.com.au/tag/lash-health-mill-park/)
- [custom lash design](https://lashesonpoint.com.au/tag/custom-lash-design/)
- [lash techs near me](https://lashesonpoint.com.au/tag/lash-techs-near-me/)
- [small business](https://lashesonpoint.com.au/tag/small-business/)
- [business growth](https://lashesonpoint.com.au/tag/business-growth/)
- [negative reviews](https://lashesonpoint.com.au/tag/negative-reviews/)
- [small business growth](https://lashesonpoint.com.au/tag/small-business-growth/)
- [challenges in business](https://lashesonpoint.com.au/tag/challenges-in-business/)
- [low maintenance beauty](https://lashesonpoint.com.au/tag/low-maintenance-beauty/)
- [lashes for mature women](https://lashesonpoint.com.au/tag/lashes-for-mature-women/)
- [beauty over 40](https://lashesonpoint.com.au/tag/beauty-over-40/)
- [lash extensions after 40](https://lashesonpoint.com.au/tag/lash-extensions-after-40/)
- [lashes for hooded eyelids](https://lashesonpoint.com.au/tag/lashes-for-hooded-eyelids/)
- [menopause makeup tips](https://lashesonpoint.com.au/tag/menopause-makeup-tips/)
- [elegant lash extensions](https://lashesonpoint.com.au/tag/elegant-lash-extensions/)
- [over 40 beauty](https://lashesonpoint.com.au/tag/over-40-beauty/)
- [perimenopause beauty tips](https://lashesonpoint.com.au/tag/perimenopause-beauty-tips/)
- [hot flash beauty hacks](https://lashesonpoint.com.au/tag/hot-flash-beauty-hacks/)
- [age-appropriate lashes](https://lashesonpoint.com.au/tag/age-appropriate-lashes/)
- [mature lash styling](https://lashesonpoint.com.au/tag/mature-lash-styling/)
- [lashes without mascara](https://lashesonpoint.com.au/tag/lashes-without-mascara/)
- [lash styles for hooded eyes](https://lashesonpoint.com.au/tag/lash-styles-for-hooded-eyes/)
- [soft volume lashes](https://lashesonpoint.com.au/tag/soft-volume-lashes/)
- [sweat-proof lashes](https://lashesonpoint.com.au/tag/sweat-proof-lashes/)
- [natural lash enhancements](https://lashesonpoint.com.au/tag/natural-lash-enhancements/)
- [wet lashes](https://lashesonpoint.com.au/tag/wet-lashes/)
- [lash myths](https://lashesonpoint.com.au/tag/lash-myths/)
- [washing with extensions](https://lashesonpoint.com.au/tag/washing-with-extensions/)
- [face washing with eyelash extensions](https://lashesonpoint.com.au/tag/face-washing-with-eyelash-extensions/)
- [lash adhesive technology](https://lashesonpoint.com.au/tag/lash-adhesive-technology/)
- [lash shedding](https://lashesonpoint.com.au/tag/lash-shedding/)
- [lash growth cycle](https://lashesonpoint.com.au/tag/lash-growth-cycle/)
- [safe lash extensions](https://lashesonpoint.com.au/tag/safe-lash-extensions/)
- [lash refills](https://lashesonpoint.com.au/tag/lash-refills/)
- [Lash lift and tint training online](https://lashesonpoint.com.au/tag/lash-lift-and-tint-training-online/)
- [Lash academy Australia](https://lashesonpoint.com.au/tag/lash-academy-australia/)
- [Eyelash extension training Australia](https://lashesonpoint.com.au/tag/eyelash-extension-training-australia/)
- [Lash tech education](https://lashesonpoint.com.au/tag/lash-tech-education/)
- [Online lash courses Melbourne](https://lashesonpoint.com.au/tag/online-lash-courses-melbourne/)
- [LED lash training Australia](https://lashesonpoint.com.au/tag/led-lash-training-australia/)
- [Russian Volume lash masterclass](https://lashesonpoint.com.au/tag/russian-volume-lash-masterclass/)
- [LED eyelash extensions course](https://lashesonpoint.com.au/tag/led-eyelash-extensions-course/)
- [Best lash courses online](https://lashesonpoint.com.au/tag/best-lash-courses-online/)
- [Advanced lash training](https://lashesonpoint.com.au/tag/advanced-lash-training/)
- [PBT eyelash extensions](https://lashesonpoint.com.au/tag/pbt-eyelash-extensions/)
- [cruelty-free lashes](https://lashesonpoint.com.au/tag/cruelty-free-lashes/)
- [vegan eyelash extensions](https://lashesonpoint.com.au/tag/vegan-eyelash-extensions/)
- [DIY lash removal](https://lashesonpoint.com.au/tag/diy-lash-removal/)
- [lash extension removal](https://lashesonpoint.com.au/tag/lash-extension-removal/)
- [safe lash removal](https://lashesonpoint.com.au/tag/safe-lash-removal/)
- [lash comfort](https://lashesonpoint.com.au/tag/lash-comfort/)
- [pain free lashes](https://lashesonpoint.com.au/tag/pain-free-lashes/)
- [Nina Andrews](https://lashesonpoint.com.au/tag/nina-andrews/)
- [Natural Lash Enhancement](https://lashesonpoint.com.au/tag/natural-lash-enhancement/)
- [Korean Lash Lift](https://lashesonpoint.com.au/tag/korean-lash-lift/)
- [Keratin Lash Lift](https://lashesonpoint.com.au/tag/keratin-lash-lift/)
- [Beauty Tips](https://lashesonpoint.com.au/tag/beauty-tips/)
- [Lash Tint](https://lashesonpoint.com.au/tag/lash-tint/)
- [Lash Lift](https://lashesonpoint.com.au/tag/lash-lift/)
- [Lash Treatments](https://lashesonpoint.com.au/tag/lash-treatments/)
- [Eyelash Curl](https://lashesonpoint.com.au/tag/eyelash-curl/)
- [lash career](https://lashesonpoint.com.au/tag/lash-career/)
- [online lash courses](https://lashesonpoint.com.au/tag/online-lash-courses/)
- [lash technician](https://lashesonpoint.com.au/tag/lash-technician/)
- [handcrafted volume lashes](https://lashesonpoint.com.au/tag/handcrafted-volume-lashes/)
- [women in business](https://lashesonpoint.com.au/tag/women-in-business/)
- [beauty business](https://lashesonpoint.com.au/tag/beauty-business/)
- [professional lash salon](https://lashesonpoint.com.au/tag/professional-lash-salon/)
- [melbourne lash artist](https://lashesonpoint.com.au/tag/melbourne-lash-artist/)
- [premium lash services](https://lashesonpoint.com.au/tag/premium-lash-services/)
- [client focused salon](https://lashesonpoint.com.au/tag/client-focused-salon/)
- [lash refill reminders](https://lashesonpoint.com.au/tag/lash-refill-reminders/)
- [salon innovation](https://lashesonpoint.com.au/tag/salon-innovation/)
- [city of whittlesea small business award](https://lashesonpoint.com.au/tag/city-of-whittlesea-small-business-award/)
- [lash salon upgrades](https://lashesonpoint.com.au/tag/lash-salon-upgrades/)
- [award winning salon](https://lashesonpoint.com.au/tag/award-winning-salon-2/)
- [local small business](https://lashesonpoint.com.au/tag/local-small-business/)
- [online booking salon](https://lashesonpoint.com.au/tag/online-booking-salon/)
- [LED lash adhesive](https://lashesonpoint.com.au/tag/led-lash-adhesive/)
- [long lasting lash extensions](https://lashesonpoint.com.au/tag/long-lasting-lash-extensions/)
- [beauty treatments](https://lashesonpoint.com.au/tag/beauty-treatments/)
- [lash lift 101](https://lashesonpoint.com.au/tag/lash-lift-101/)
- [Russian volume training](https://lashesonpoint.com.au/tag/russian-volume-training/)
- [lash artist training](https://lashesonpoint.com.au/tag/lash-artist-training/)
- [lash lift course](https://lashesonpoint.com.au/tag/lash-lift-course/)
- [beauty courses Australia](https://lashesonpoint.com.au/tag/beauty-courses-australia/)
- [are eyelash extensions safe](https://lashesonpoint.com.au/tag/are-eyelash-extensions-safe/)
- [eyelash extensions beginner guide](https://lashesonpoint.com.au/tag/eyelash-extensions-beginner-guide/)
- [professional lash extensions](https://lashesonpoint.com.au/tag/professional-lash-extensions/)
- [volume lash extensions](https://lashesonpoint.com.au/tag/volume-lash-extensions/)
- [eyelash extensions before and after](https://lashesonpoint.com.au/tag/eyelash-extensions-before-and-after/)
- [natural eyelash extensions](https://lashesonpoint.com.au/tag/natural-eyelash-extensions/)
- [lash extensions vs lash lift](https://lashesonpoint.com.au/tag/lash-extensions-vs-lash-lift/)
- [eyelash extension cost](https://lashesonpoint.com.au/tag/eyelash-extension-cost/)
- [classic eyelash extensions](https://lashesonpoint.com.au/tag/classic-eyelash-extensions/)
- [Small Business Awards](https://lashesonpoint.com.au/tag/small-business-awards/)
- [Whittlesea Business Awards](https://lashesonpoint.com.au/tag/whittlesea-business-awards/)
- [Customer Service Excellence](https://lashesonpoint.com.au/tag/customer-service-excellence/)
- [Lash Extensions Australia](https://lashesonpoint.com.au/tag/lash-extensions-australia/)
- [Lash Innovations](https://lashesonpoint.com.au/tag/lash-innovations/)
- [Beauty Innovation](https://lashesonpoint.com.au/tag/beauty-innovation/)
- [Youthful Lash Styling](https://lashesonpoint.com.au/tag/youthful-lash-styling/)
- [Natural Lash Extensions](https://lashesonpoint.com.au/tag/natural-lash-extensions/)
- [Modern Lash Trends](https://lashesonpoint.com.au/tag/modern-lash-trends/)
- [Lash Styling](https://lashesonpoint.com.au/tag/lash-styling/)
- [Lash Extensions That Look Natural](https://lashesonpoint.com.au/tag/lash-extensions-that-look-natural/)
- [Real Life Lashing](https://lashesonpoint.com.au/tag/real-life-lashing/)
- [Natural Beauty Trends](https://lashesonpoint.com.au/tag/natural-beauty-trends/)

## Product categories

- [Professional Lash Products](https://lashesonpoint.com.au/product-category/uncategorized/): For Lash Professionals ONLY
- [Tweezers](https://lashesonpoint.com.au/product-category/tweezers/)
- [Retail](https://lashesonpoint.com.au/product-category/retail/)
- [Lash Game Products- aftercare](https://lashesonpoint.com.au/product-category/lash-game-products-aftercare/)
- [Online Academy](https://lashesonpoint.com.au/product-category/online-academy/)

## Product tags

- [For Professional Use ONLY](https://lashesonpoint.com.au/product-tag/for-professional-use-only/)
- [lashes](https://lashesonpoint.com.au/product-tag/lashes/)
- [lash](https://lashesonpoint.com.au/product-tag/lash/)
- [lash adhesive](https://lashesonpoint.com.au/product-tag/lash-adhesive/)
- [lady black](https://lashesonpoint.com.au/product-tag/lady-black/)
- [Russian volume](https://lashesonpoint.com.au/product-tag/russian-volume/)
- [lash adhesives](https://lashesonpoint.com.au/product-tag/lash-adhesives/)
- [lash primer](https://lashesonpoint.com.au/product-tag/lash-primer/)
- [lashes doreen](https://lashesonpoint.com.au/product-tag/lashes-doreen/)
- [lash supply](https://lashesonpoint.com.au/product-tag/lash-supply/)
- [lash training](https://lashesonpoint.com.au/product-tag/lash-training/)
- [Lashes On Point](https://lashesonpoint.com.au/product-tag/lashes-on-point/)
- [eyelash extensions](https://lashesonpoint.com.au/product-tag/eyelash-extensions/)
- [eyelash extension supplies](https://lashesonpoint.com.au/product-tag/eyelash-extension-supplies/)
- [lash supplies](https://lashesonpoint.com.au/product-tag/lash-supplies/)
- [lash tweezers](https://lashesonpoint.com.au/product-tag/lash-tweezers/)
- [best lash tweezer](https://lashesonpoint.com.au/product-tag/best-lash-tweezer/)
- [lashes on point tweezers Melbourne lashes](https://lashesonpoint.com.au/product-tag/lashes-on-point-tweezers-melbourne-lashes/)
- [Melbourne lash supplies](https://lashesonpoint.com.au/product-tag/melbourne-lash-supplies/)
- [best lash products](https://lashesonpoint.com.au/product-tag/best-lash-products/)
- [lash academy](https://lashesonpoint.com.au/product-tag/lash-academy/)
- [learn to lash](https://lashesonpoint.com.au/product-tag/learn-to-lash/)
- [melebourne lashes](https://lashesonpoint.com.au/product-tag/melebourne-lashes/)
- [perth lashes](https://lashesonpoint.com.au/product-tag/perth-lashes/)
- [brisbane lashes](https://lashesonpoint.com.au/product-tag/brisbane-lashes/)
- [hobart lashes](https://lashesonpoint.com.au/product-tag/hobart-lashes/)
- [canberra lashes](https://lashesonpoint.com.au/product-tag/canberra-lashes/)
- [lash school](https://lashesonpoint.com.au/product-tag/lash-school/)
- [classic lashes](https://lashesonpoint.com.au/product-tag/classic-lashes/)
- [hybrid lashes](https://lashesonpoint.com.au/product-tag/hybrid-lashes/)
- [retention](https://lashesonpoint.com.au/product-tag/retention/)
- [lash retention](https://lashesonpoint.com.au/product-tag/lash-retention/)
- [australian strip lashes](https://lashesonpoint.com.au/product-tag/australian-strip-lashes/)
- [lash serum](https://lashesonpoint.com.au/product-tag/lash-serum/)
- [long lashes](https://lashesonpoint.com.au/product-tag/long-lashes/)
- [lash growth serum](https://lashesonpoint.com.au/product-tag/lash-growth-serum/)
- [brow serum](https://lashesonpoint.com.au/product-tag/brow-serum/)
- [eyebrows](https://lashesonpoint.com.au/product-tag/eyebrows/)
- [full eyebrows](https://lashesonpoint.com.au/product-tag/full-eyebrows/)
- [eyebrow serum](https://lashesonpoint.com.au/product-tag/eyebrow-serum/)
- [Melbourne lashes](https://lashesonpoint.com.au/product-tag/melbourne-lashes/)
- [lash shampoo](https://lashesonpoint.com.au/product-tag/lash-shampoo/)
- [wash your lashes](https://lashesonpoint.com.au/product-tag/wash-your-lashes/)
- [healthy lash extensions](https://lashesonpoint.com.au/product-tag/healthy-lash-extensions/)
- [lash lift and tint course](https://lashesonpoint.com.au/product-tag/lash-lift-and-tint-course/)
- [online lash lift training](https://lashesonpoint.com.au/product-tag/online-lash-lift-training/)
- [lash lift certification Australia](https://lashesonpoint.com.au/product-tag/lash-lift-certification-australia/)
- [lash lift online class](https://lashesonpoint.com.au/product-tag/lash-lift-online-class/)
- [lash technician training](https://lashesonpoint.com.au/product-tag/lash-technician-training/)
- [learn lash lift and tint](https://lashesonpoint.com.au/product-tag/learn-lash-lift-and-tint/)
- [lash lift course Melbourne](https://lashesonpoint.com.au/product-tag/lash-lift-course-melbourne/)
- [lash lift masterclass](https://lashesonpoint.com.au/product-tag/lash-lift-masterclass/)
- [eyelash lift training](https://lashesonpoint.com.au/product-tag/eyelash-lift-training/)
- [online lash courses](https://lashesonpoint.com.au/product-tag/online-lash-courses/)
- [LED Eyelash Extensions Masterclass](https://lashesonpoint.com.au/product-tag/led-eyelash-extensions-masterclass/)
- [LED lash extension course](https://lashesonpoint.com.au/product-tag/led-lash-extension-course/)
- [LED lash training online](https://lashesonpoint.com.au/product-tag/led-lash-training-online/)
- [lash extensions LED certification](https://lashesonpoint.com.au/product-tag/lash-extensions-led-certification/)
- [LED lash masterclass Australia](https://lashesonpoint.com.au/product-tag/led-lash-masterclass-australia/)
- [learn LED lashes online](https://lashesonpoint.com.au/product-tag/learn-led-lashes-online/)
- [advanced lash extension training](https://lashesonpoint.com.au/product-tag/advanced-lash-extension-training/)
- [Lashes On Point Academy](https://lashesonpoint.com.au/product-tag/lashes-on-point-academy/)
- [Nina Andrews lash course](https://lashesonpoint.com.au/product-tag/nina-andrews-lash-course/)
- [Russian Volume Lash Extensions Online Course](https://lashesonpoint.com.au/product-tag/russian-volume-lash-extensions-online-course/)
- [Russian Volume Lash Training](https://lashesonpoint.com.au/product-tag/russian-volume-lash-training/)
- [Russian Volume Masterclass](https://lashesonpoint.com.au/product-tag/russian-volume-masterclass/)
- [online lash extension course](https://lashesonpoint.com.au/product-tag/online-lash-extension-course/)
- [advanced lash training](https://lashesonpoint.com.au/product-tag/advanced-lash-training/)
- [Russian Volume Certification](https://lashesonpoint.com.au/product-tag/russian-volume-certification/)
- [lash extension course Australia](https://lashesonpoint.com.au/product-tag/lash-extension-course-australia/)
- [learn Russian Volume Lashes online](https://lashesonpoint.com.au/product-tag/learn-russian-volume-lashes-online/)
- [Nina Andrews Lash Training](https://lashesonpoint.com.au/product-tag/nina-andrews-lash-training/)
- [LED lash extensions](https://lashesonpoint.com.au/product-tag/led-lash-extensions/)
- [LED lash kit](https://lashesonpoint.com.au/product-tag/led-lash-kit/)
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- [lash starter kit](https://lashesonpoint.com.au/product-tag/lash-starter-kit/)
- [lash course kit](https://lashesonpoint.com.au/product-tag/lash-course-kit/)
- [LED lash adhesive](https://lashesonpoint.com.au/product-tag/led-lash-adhesive/)
- [LED lash lamp](https://lashesonpoint.com.au/product-tag/led-lash-lamp/)
- [lash artist kit](https://lashesonpoint.com.au/product-tag/lash-artist-kit/)
- [social media marketing](https://lashesonpoint.com.au/product-tag/social-media-marketing/)
- [instagram marketing](https://lashesonpoint.com.au/product-tag/instagram-marketing/)
- [facebook ads](https://lashesonpoint.com.au/product-tag/facebook-ads/)
- [tiktok for business](https://lashesonpoint.com.au/product-tag/tiktok-for-business/)
- [sales funnels](https://lashesonpoint.com.au/product-tag/sales-funnels/)
- [small business](https://lashesonpoint.com.au/product-tag/small-business/)
- [beauty business](https://lashesonpoint.com.au/product-tag/beauty-business/)
- [google seo](https://lashesonpoint.com.au/product-tag/google-seo/)
- [landing pages](https://lashesonpoint.com.au/product-tag/landing-pages/)

## Tags

- [lash lift and tint](https://lashesonpoint.com.au/course-tag/lash-lift-and-tint/)
- [online lash course](https://lashesonpoint.com.au/course-tag/online-lash-course/)
- [lash lift and tinting](https://lashesonpoint.com.au/course-tag/lash-lift-and-tinting/)
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- [russian volume lashes](https://lashesonpoint.com.au/course-tag/russian-volume-lashes/)
- [handcrafted eyelash extensions](https://lashesonpoint.com.au/course-tag/handcrafted-eyelash-extensions/)
- [russian volume](https://lashesonpoint.com.au/course-tag/russian-volume/)
- [Social Media Advertising](https://lashesonpoint.com.au/course-tag/social-media-advertising/)
- [Online Marketing Course](https://lashesonpoint.com.au/course-tag/online-marketing-course/)
- [Digital Marketing Training](https://lashesonpoint.com.au/course-tag/digital-marketing-training/)
- [Social Media Strategy](https://lashesonpoint.com.au/course-tag/social-media-strategy/)
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- [Facebook Ads Training](https://lashesonpoint.com.au/course-tag/facebook-ads-training/)
- [TikTok for Business](https://lashesonpoint.com.au/course-tag/tiktok-for-business/)
- [Google Business Profile](https://lashesonpoint.com.au/course-tag/google-business-profile/)
- [SEO for Small Business](https://lashesonpoint.com.au/course-tag/seo-for-small-business/)
- [Content Marketing Course](https://lashesonpoint.com.au/course-tag/content-marketing-course/)
- [Marketing for Salons](https://lashesonpoint.com.au/course-tag/marketing-for-salons/)
- [Marketing for Beauty Professionals](https://lashesonpoint.com.au/course-tag/marketing-for-beauty-professionals/)
- [Business Growth Online](https://lashesonpoint.com.au/course-tag/business-growth-online/)
- [Social Media Sales Funnels](https://lashesonpoint.com.au/course-tag/social-media-sales-funnels/)
- [Landing Page Training](https://lashesonpoint.com.au/course-tag/landing-page-training/)
- [Digital Marketing for Beginners](https://lashesonpoint.com.au/course-tag/digital-marketing-for-beginners/)
- [Advanced Social Media Advertising](https://lashesonpoint.com.au/course-tag/advanced-social-media-advertising/)
- [Small Business Marketing](https://lashesonpoint.com.au/course-tag/small-business-marketing/)
- [Social Media for Entrepreneurs](https://lashesonpoint.com.au/course-tag/social-media-for-entrepreneurs/)
- [Marketing Your Business Online](https://lashesonpoint.com.au/course-tag/marketing-your-business-online/)